| Do you struggle to keep a good relationship with | | | | tend to regard emails more than a few hours old as |
| your email mailing list? Are your subscribers not as | | | | being less important. That means if they don't open |
| active as you would like? Or are they less willing to | | | | the emails at the time you send them, they'll |
| spend money with you than you would appreciate? | | | | probably never open them at all. So, by mailing |
| There's a good reason for this. You're probably not | | | | multiple times you're giving yourself the best chance |
| emailing them often enough! Even if you are sending | | | | to get emails opened and links clicked on. By all |
| them emails, you're probably not emailing them with | | | | means, mail about the same promotion more than |
| the right content. This can be a big problem in | | | | once. Just make sure that you vary the text of the |
| creating a long term list that will be profitable for you. | | | | emails that you send. |
| In this article I'm going to explore the reasons why | | | | Third, if you don't mail every day, you're missing the |
| you should be emailing your list regularly, in fact, you | | | | chance to get your personality across to your list. |
| should really be emailing them every single day | | | | Generally, people buy more from the marketers that |
| without fail. | | | | they like and who have a personality. You need to |
| First of all, your list needs to know who you are. If | | | | include interesting snippets and helpful suggestions in |
| they don't know who you are, they won't open your | | | | your emails. You never want to base them purely |
| emails. Even worse, if they don't know who you are | | | | around sales. Sending a daily email gives you the best |
| they might end up reporting you as having sent them | | | | chance to do this. |
| spam. This can be the case even where you've tried | | | | I highly recommend that you email your list every |
| hard to build a double optin list and made sure that | | | | single day. This doesn't mean that you have to |
| everyone has agreed to receive your email. You | | | | physically sit by the keyboard to send these emails. |
| need to avoid that situation and make sure that | | | | You can take advantage of your autoresponder's |
| people expect to receive an email and look forward | | | | ability to preschedule messages. Sometimes it's useful |
| to opening it. | | | | to queue up a whole week of messages at once. |
| Second, if you're not sending emails, you're denying | | | | Make sure that you and your personality is known to |
| yourself the chance to make sales and money. Not | | | | your readers and that you are making regular offers. |
| everyone will open your emails every day. Despite | | | | This will give you a viable long term strategy for list |
| their best efforts, people are just too busy and they | | | | mailing. |