| Email marketing is one of the most powerful | | | | Driving trafficiii. Building Loyalty |
| marketing tools available to businesses of all types | | | | 3. It's Immediate: Email marketing generates an |
| and sizes. No matter how you define success, you | | | | immediate response. The call to action is clear: "Click |
| can achieve outstanding results with email marketing | | | | here to take advantage of this offer", or "to learn |
| while investing only a small amount of time and an | | | | more about this service". Initial campaign response |
| even smaller amount of money. | | | | generally occurs within 48 hours of the time the email |
| So, Why Email Marketing? | | | | campaign is sent. |
| 1. It's Inexpensive: Email marketing is an affordable | | | | 4. It's Targeted: You can easily segment your lists |
| way to stretch a tight marketing budget - and | | | | using a variety of criteria or interest groups so that |
| whose aren't these days? Unlike direct mail, there is | | | | your promotions go to the individuals most likely to |
| virtually no production, materials or postage expense. | | | | respond to your offer. |
| Email marketing is 20 times more cost effective than | | | | 5. It's Easy: There is Web-based email marketing |
| direct mail, and can cost as little as fractions of a | | | | products for small and medium businesses. Most |
| penny per email. | | | | include professional HTML templates, list |
| 2. It's Effective: Email marketing enables you to | | | | segmentation and targeting capabilities, as well as, |
| proactively communicate with your existing | | | | automatic tracking and reporting. So, you are free to |
| customers and prospects instead of passively waiting | | | | concentrate on your unique message. |
| for them to return to your Web site or storefront. It | | | | It is time to put email marketing to work for your |
| is a highly effective way to increase sales, drive site | | | | business! |
| or store traffic and develop loyalty.i. Increasing salesii. | | | | |