| If you are a business owner, you may have | | | | attachments. If a mail is rejected from here, your |
| observed that sometimes, the marketing emails you | | | | message will be bounced back, generally with details. |
| send out tend to end up as spam. Well, of course | | | | And then there is the Personal Filter - this happens |
| you want them to go to the inbox, where they will | | | | when the recipient in question has an email software |
| actually be checked seriously - so in this article you | | | | that blocks your email due to its specific criteria. |
| will get a brief understanding on anti-spam filters, and | | | | These honor all the recipient's requests. |
| will know why email messages go to spam. | | | | So how do you ensure that your email message |
| There's the ISP filter - this checks for the important | | | | doesn't land up as spam? Well, it is always a good |
| sources of spam, and is responsible for rejecting | | | | idea to look up ethical practices and the |
| offending messages. Generally, they handle most of | | | | industry-leading best practices - in the long run, using |
| the work, when it comes to anti-spam operations. | | | | these will ensure that you don't get flagged a as |
| They check for IP reputation, Authentication, email | | | | spammer. It's always a good idea to ask your |
| relays, and botnets - so if your mail gets rejected | | | | recipients to add your email address to their address |
| from here, a bounce will be sent to you for later | | | | book - this form of whitelisting ensures that your |
| handling. | | | | email messages are not filtered out. |
| Then there is the Content filter - which is based | | | | With a little bit of technique and smartness, you can |
| between the email recipient and the ISP. These | | | | succeed in making sure your email messages reach |
| check the email for content which does not meet | | | | safe and sound, and are not classified as spam! |
| the standards - like spam-like words and malicious | | | | |