| Mailing lists are nothing new. Although not in the same | | | | get communications to customers via post, with email |
| way they are today, they have been popular even | | | | mailing lists you can get messages to them instantly. |
| before the internet was made publicly available on a | | | | This is ideal if you have some breaking news to |
| large scale. Marketers saw sending offers directly to | | | | promote. With online business you have to be quick |
| people's homes was an effective form of marketing, | | | | to reach your customer before your competitors do, |
| so used to collect people's details in order to do this. | | | | so the timing on your information is crucial. Because |
| Marketers also realised that sending offers to people | | | | many people expect fast communications theses |
| who had already shown an interest in your product | | | | days, you will automatically lose customers if your |
| converted more sales then random addresses they | | | | rivals offer a news letter service and you don't. |
| got. Naturally, most marketers started to focus on | | | | Another reason why email list are so effective is |
| this strategy. | | | | because they're so cheap. You can send as many |
| Email based mailing lists are pretty much based on | | | | email as you want within the month and not have to |
| the same theory that made postal mailing lists so | | | | pay more then a set price. With postal news letters, |
| popular before the internet boom. Like postal lists, | | | | the more you send out to your customers the more |
| email marketers send messages where people will be | | | | cost you incur. You have to pay for postage, |
| likely to see it (Their email inbox), using incentives to | | | | packaging, and any materials you use inside. |
| get people to sign up to their list in the first place, | | | | One final reason email mailing lists are so effective is |
| and monetize their mailing list by good | | | | because they're hard to avoid. A lot of people check |
| communications with their subscribers and promoting | | | | their emails daily, so emailing them reminds them |
| products and services to them (Often in a way the | | | | about you and your business every time. The more |
| customer doesn't know they're being sold to). | | | | they see your name the more they'll (Usually) feel |
| So why are email mailing lists so effective? Well, for | | | | fonder and more responsive to you. Make sure you |
| a number of reasons, but I'm going to list the main | | | | don't over do this and email them all the time though |
| ones. For starters, email marketing beats traditional | | | | as that feel of a bond will turn into annoyance. |
| mailing lists for speed. While it'd take a good while to | | | | |