| "Where do I get my email lists?" A popular cryfrom | | | | tocontact your potential customers. Have themask |
| nearly all of our customers. You havedecided embark | | | | for email addresses. Give them a reason todo so. |
| on an email campaign, but youneed targeted | | | | Perhaps a contest, coupons, free trial,information. |
| addresses to contact. What do you do? | | | | 4. Use Brokers - Ask brokers or other sites |
| Do not buy lists? You perhaps have seen these? | | | | withheavy traffic to post a signup for your |
| You know the ones, "Buy 10 million addressesfor only | | | | informationor service. Most will charge between 10 - |
| $149". Using these lists will only haveyou labeled as a | | | | 15 centsper email, but these are yours to keep. |
| Spammer. These addresses aresuspect, in fact, over | | | | 5. Door-to-Door - One of our tourism |
| 70% are bogus or duplicated,and the rest certainly | | | | customersfound this quite effective - they hired |
| have not asked to receive | | | | studentsto go door to door asking for email |
| "your" message. Furthermore, software or ISP'sare | | | | addresses inreturn for information that they might |
| not made to handle the load of that manyemail | | | | beinterested in. |
| address, much less the "in error" returns? | | | | 6. Online Contest - Online contests are often a |
| You could "rent" email lists from submissionservices, | | | | veryeffective way of getting email addresses. |
| but these can be costly, usually 20 to | | | | Makethe email address a requirement of entry. |
| 30 cents per email. | | | | Thereare a number of companies that will manage |
| What do you do? Use these next 8 ideas to getthe | | | | allaspects of your online contest. One is Raffle |
| ideas flowing and build your own targeted list. | | | | 7. Bricks and Mortar - For those of you withphysical |
| Emails of customers who want to receive | | | | stores, don't forget to ask for emailaddresses at |
| yourmessage; potential customers that you | | | | every turn. Ask at checkout, sendsurveys, run |
| cancommunicate with over and over. | | | | contests etc. |
| 1. Your Website - ask people to signup for | | | | 8. Your Communication Material - Don't justput your |
| yournewsletter, guest book, ezine, contest. | | | | URL on your communications. Askpeople to go to |
| Don'tforget to put this on every page. A free toollike | | | | your site and signup. Put thison business cards, order |
| EzlistZ can makethis easy for you. | | | | forms, survey forms andsignature files. |
| 2. Direct Mail - Send out postcards to potential clients. | | | | There are many more techniques that will helpyou |
| On these ask people to not only visit your site, | | | | build your lists; hopefully these will getyour ideas |
| butsign up to receive valuable information, | | | | flowing. Although building a qualified listwill take time, |
| productsetc. Companies like Web Card can help you | | | | in the end this is the best, mostcost effective and |
| with this. | | | | profitable route to take. |
| 3. Telemarketing - Use telemarketing agents | | | | |