| Email marketing is one of the most widely used tools | | | | Opt In boxes & forms which you can easily insert in |
| by internet marketers. This article is aimed at | | | | your own websites. |
| discussing the basics of email marketing. | | | | Buying the Email Marketing List: |
| Overview of the email marketing system: | | | | There are various sites selling the Opt in leads to |
| Most of the people know what email marketing is. | | | | internet marketers. The Opt in list may consist of |
| The common knowledge is "email marketing is | | | | 1000 people or it may contain millions of people. |
| marketing the products through emails". This is what | | | | Higher the number of people in the list higher would |
| most of the people in general know about email | | | | be the price you need to pay for the list. |
| marketing system & to a certain extent it's correct. | | | | Opinions differ about the effectiveness of bought |
| Prerequisite of email Marketing.: | | | | out email marketing leads but we recommend to buy |
| The first obvious thing which you need to have to | | | | the lists only if you trust the site which you are |
| start is the list of people to whom you would send | | | | buying email marketing lists from & the list is |
| the emails through your email marketing program. | | | | targeted towards specific group of people |
| This list of people is called as "Email Marketing List" in | | | | representing particular niche. Let me explain this a little |
| internet marketing world. You must have read on | | | | further. The Opt in list created on say for example |
| internet that "the money is in the list" etc. These lists | | | | would consist of financial niche which would represent |
| are the list of people who have agreed to receive | | | | a group of people who are interested in financial |
| emails from you. | | | | news or topics. |
| Email Mktg. Do it in a Legal way! | | | | Moreover, a list build on any business opportunity |
| Sending emails to persons who have not agreed to | | | | website would consist of a group of people |
| receive emails from the sender is called as | | | | interested in new business opportunities. For better |
| SPAMMING. | | | | results we recommend that you should match the |
| As per the CAN-SPAM Act, 2003 it is illegal to send | | | | interest of the people with what you are promoting |
| spontaneous emails & is a punishable offense. | | | | through your email marketing campaign. |
| Most of the new internet marketers don't know this | | | | Email Mktg. & Safe lists: |
| & start sending promotional emails to whatever email | | | | Safe lists are the groups of people who have agreed |
| id they could get their hands on. We highly | | | | to receive the emails or promotional offers from |
| recommend to avoid spamming people as this may | | | | other people in the list in return for sending their own |
| result into a legal action being taken against you & | | | | email marketing mails to other people. |
| also this would destroy your online reputation. | | | | Safe lists are built at websites which offer |
| Where would you find the List? | | | | membership (either free or paid) to people. The |
| The list of people to whom you can send your emails | | | | memberships of the sites allow the members to send |
| can be built or you can buy it. | | | | emails to all the members & in return they have to |
| Building the list: | | | | receive emails from other members. |
| List Building is a long term & continuous activity. You | | | | Now you must be wondering why these people |
| must have seen pop ups or square boxes on | | | | would be sending emails to each other & what is the |
| websites which ask for your name & email address | | | | benefit of that? Most of these sites have members |
| for sending free updates or for subscribing the free | | | | who are internet marketers who wish to promote |
| newsletter. Once you put your name & email id in | | | | their own or affiliate products to others. Opinion |
| the box you become a subscriber for that website. | | | | differs on the effectiveness of the safe lists but in |
| When you put your name & email address in the | | | | our opinion safe lists are effective provided you have |
| form you are "Opting In" to receive emails from that | | | | very large safe lists. With safe lists you can start |
| particular site & the list is called as an "Opt in List". | | | | promoting products immediately even if you don't |
| Your email id & name is saved in the database of the | | | | have your own website. |
| program which can send automatic emails to the | | | | You can promote affiliate links to safe list members |
| whole group of subscribers (i.e. list) at pre decided | | | | & earn handsome commissions. With safe lists you |
| intervals. For example the program can send | | | | need not wait to build your own list. Hence, if you |
| welcome mails to everyone who subscribes to the | | | | don't have any website & own list it is better to go |
| list. This program would then send another email after | | | | for safe lists to start promoting the products. |
| say 3 days from the date the subscriber joined & so | | | | In summary we have seen that email marketing |
| on. This program is called an "Auto responder". | | | | requires targeted list building. If you have own |
| You may please refer my articles on Auto | | | | website you can start building your own email |
| responders for more details. | | | | marketing lists with the help of Auto responders. If |
| If you have any website you can build your own list | | | | you don't have your own website you can start |
| by creating Opt In boxes on your websites. Most of | | | | email marketing through Safe lists or Buying email |
| the Auto responder programs available on the | | | | addresses from trusted websites. |
| internet provide easy to use tools for creating the | | | | |