| Web design involves principles of marketing in order | | | | 2. Affiliate Marketing |
| to create a successful website. The core marketing | | | | Another strategy is Affiliate Marketing. Affiliates are |
| techniques used in web design include Search engine | | | | website owners who divert their targeted |
| optimization, Affiliate marketing and E-mail marketing. | | | | customers, via banners, text links or buttons, to the |
| The Three Aspects of Marketing used in Web Design | | | | merchants' websites. The condition is that any sales |
| are explained in detail below. | | | | for merchants resulting from that diverted traffic |
| 1. Search engine Optimization (SEO) | | | | would get them a commission. |
| Search engine Optimization basically implies designing | | | | For merchants, using affiliate marketing in web design |
| or making changes in websites to increase search | | | | expands their internet presence by making other |
| engine visibility. Content is altered so as to get high | | | | websites advocate their business. Publishers in turn |
| rankings on Search Engine Result pages (SERPs). | | | | earn substantial revenue from affiliate marketing. For |
| SEO attempts to push your website to top of web | | | | this separate web page, admin modules, banners etc. |
| search results for a choice of selected keywords. | | | | are to be made by website design companies to |
| SEO service in web design includes the following:o | | | | incorporate this feature of affiliate marketing. |
| Assessment: a review of your existing website to | | | | 3. Email Marketing |
| indicate the utility of their service and to point out | | | | E-mail marketing is a cheap communication tool to |
| any obstacles such as Flash, frames, pop ups etc. | | | | connect with existing customers and attract potential |
| The report includes information like Meta data, | | | | customers. For your e-mail to be read it must contain |
| inbound and outbound links.o Analysis of Key words: | | | | an element of value to the reader. |
| The Company will provide research on keywords | | | | Some of the best e-mail content includes:o |
| relevant to your business. It has access to | | | | Information relevant to the needs of the readero |
| information like what are the most used keywords, | | | | Info about product development and new serviceso |
| how often people search for them and how | | | | Special offers and discountso Industry newso Case |
| competitors use these keywords that can be used in | | | | studies with examples of your work |
| web design.o Optimization: Your site will be optimized | | | | For doing mass email you have to employ web |
| for the ideal performance on good search engines | | | | design technique to create template and |
| with your chosen keywords by making sure the best | | | | programming to send mails from a reliable server. |
| matter is used for page title, Meta keywords and | | | | With these three aspects of marketing techniques |
| Meta description. While web designing title and Meta | | | | SEO, Affiliate Marketing and Email Marketing used |
| tags on all pages of your website are put with | | | | while website designing, you can evolve a good |
| utmost care.o Submission: After web design, | | | | marketing strategy to incorporate with your web |
| registering your site with major sites and search | | | | design. |
| engines like Google, Yahoo etc. | | | | |