| Text emails work, and HTML emails look nice, but | | | | speakers start blaring, they may leave quickly and |
| what about sending a real audio email to someone? | | | | not ever come back. |
| Wouldn't that be cool? | | | | So the process is: |
| I'm not going to string you along because the sad | | | | - Person gets an invitation in email to listen to an |
| fact is, there is no good way to send an audio email. | | | | audio message. |
| Sending an audio control in an email message is NOT | | | | - They click the link. |
| reliable due in large part to the security settings of | | | | - Web page opens and audio starts playing. |
| many email clients. | | | | That's about as close to a real audio email as you're |
| All is not lost, there's actually a pretty good | | | | going to get, and it works very well. |
| alternative and while the audio technically isn't inside | | | | Reasons to Use an Audio Postcard |
| the email message, most people do refer to them as | | | | Email marketing has been a proven winner but with |
| audio emails, or audio postcards. | | | | spam filters proliferating like rabbits it's harder and |
| Send someone a message such as this: | | | | harder to get a complete offer from your outbox to |
| Ross, | | | | a prospect's inbox. |
| Turn your speakers on and click the link below... | | | | One way to accomplish that is to make your email |
| I have a special audio postcard for you!http:// | | | | very short and include a link to a web page. The |
| example.com/message.html | | | | hope is that folks will click on the link, which will open |
| Thanks, | | | | a browser window, and then they can read your |
| Jay | | | | entire promotion. |
| That link will lead them to a web page with your | | | | That works, but creating an audio postcard will give |
| message. Make sure the audio control on that page | | | | you a better click-through rate (the number of |
| has been set to "auto play" which means the sound | | | | people who see the link in the email and actually |
| starts as soon as the page loads - no need for them | | | | click). People appear to be more inclined (at least right |
| to hit the Play button. | | | | now) to click a link that's going to let them hear an |
| Asking the user to turn on their speakers before | | | | audio message than to click on a link that will just |
| clicking the link lets them know they're going to be | | | | allow them to read more information. |
| hearing something and makes the audio | | | | Using audio postcards is a proven method for getting |
| âEURoepermission-based. Otherwise, if | | | | your message out to more people. |
| someone's secretly surfing at work and their | | | | |