| A web based autoresponder service gives you a | | | | marketing messages have a higher chance of being |
| web based interface to perform your daily email | | | | opened as they are not blocked by any spam filters. |
| marketing routines. If you don't have access to one | | | | This is of course, provided that your marketing |
| right now, then you are doing your marketing the | | | | messages and subjects do not contain spam |
| hard way. You are not doing any email marketing for | | | | registered keywords. |
| your business? Start one now and you will be | | | | - Speed of Delivery - Your marketing campaigns, |
| amazed at the results. However, to start an email | | | | once configured, run automatically according to their |
| marketing campaign, you'll first need to get yourself | | | | schedule. However, a lot of providers are running on |
| subscribed to an autoresponder service like | | | | low end infrastructure. This will result in your |
| GetResponse and Aweber. | | | | campaigns not running as scheduled if the load on the |
| Besides the two services I mentioned above, there | | | | infrastructure is heavy. Imagine your Christmas |
| are numerous others offering a similar service on the | | | | campaign running a day late. As such, go into the |
| net. Thus, the question arises. How do one select | | | | forums of the service provider. Ask around in the |
| which autoresponder service to subscribe with? | | | | forum to get some idea on the delivery speed of the |
| Which is why I came out with this shortlist to help | | | | service provider. You certainly don't want a service |
| you out. | | | | that sends out your email one day late. |
| The 3 Extremely Crucial Features to Look For in a | | | | 3. Extensive Tracking and Monitoring You have a |
| Web Based Autoresponder Service: | | | | number of email campaigns running. Would you like to |
| 1. Easy To Use User Interface When evaluating a | | | | know if any of these campaigns are not performing |
| service, you should ensure that you can easily | | | | as you would like them to be? Is it possible to track |
| navigate through the site. This is important as the | | | | and monitor your email campaigns? Being an essential |
| user interface will be what you are faced with in | | | | part of your business, certainly you would want to |
| your daily marketing routine. Evaluate the interface | | | | monitor each campaign's performance. Which is why |
| thoroughly. If you find yourself conveniently lost and | | | | you need to get on a service that has excellent |
| confused in the interface, drop the service and find | | | | tracking and monitoring facility in place. |
| another to evaluate. You don't want to end up lost | | | | The service should be able to produce in depth |
| and confused every time you use the service. | | | | statistic for all your email campaigns. Among the few |
| 2. Excellent Mail Delivery Many outfits are offering | | | | statistical information you would require are: |
| autoresponder service at the moment. However, not | | | | - Delivery rate - This data set provides you with the |
| many can vouch for excellent mail delivery. Which is | | | | number of email address in your lists which are |
| the core component of an email marketing service. | | | | bouncing or not active. |
| What do I mean by an excellent email delivery? | | | | - Open rate - This statistical information tells you how |
| An excellent email delivery service encompasses two | | | | good or bad your email subject header is. If you get |
| criteria: | | | | low open rates for any particular marketing campaign, |
| - Direct To Inbox Delivery - The service must be | | | | perhaps you should take a look at your email subject |
| able to ensure that the marketing email is delivered | | | | header. |
| directly to recipients' inbox. A couple of service | | | | - Conversion rate - This gives you numbers that |
| providers (GetResponse and Aweber) have gone | | | | represents how many sales you get from any |
| through the trouble of creating relationships with | | | | particular campaign. The numbers allow you to |
| Internet Service Providers to ensure that their | | | | identify which campaigns are making sales for you. |
| domain is not listed in any spam blacklists. By | | | | As such, you can then focus on getting more people |
| subscribing with such service providers, your | | | | into these converting campaigns. |