| Regular communication with your customers helps | | | | customers on their own individual time lines. An |
| build loyalty, drive sales and create referrals. In this | | | | autoresponder will send a series of preset messages |
| article we talk specifically about how the Mobile | | | | at preset times according to when the user |
| Detailer can use an email newsletter as a powerful | | | | subscribes. For instance you can write 5 emails to be |
| tool for generating business from existing customers | | | | delivered every two days after the user subscribes. |
| and potential clients. | | | | They will receive the 1st email immediately. Email 2 in |
| The first step in setting up your newsletter is to be | | | | 2 days and Email 3 in 3 days. Meanwhile your other |
| diligent about collecting customer contact information. | | | | new subscribers will all start with Email 1 on their |
| When you set appointments be sure to ask the | | | | individual timelines. |
| person for their email address either at the | | | | One of the questions that readers often has is: What |
| appointment or the conclusion of the detail. Be sure | | | | should my car detailing newsletter be about? |
| to let them know that you will send discounts as well | | | | Here is a list of 5 popular newsletter topics to get |
| as information they can use. You will not be cluttering | | | | you started: |
| their inbox with spam. | | | | 1. A satisfied customer's testimonial |
| Once you have a list of contacts you will need a | | | | 2. A special offer to newsletter subscribers only |
| email marketing tool to send your newsletter on a | | | | 3. The announcement of a new referral program |
| regular basis. is one of the more popular email | | | | 4. Public relations announcements such as your |
| marketing platforms. It is easy to use and allows you | | | | companies involvement in a charity fundraiser |
| to import your own existing email list. Additionally | | | | 5. Common mechanical tune-ups and how to do them |
| there are functions available that allow you to easily | | | | yourself |
| integrate a signup form with your website. | | | | Constant communication of value is the key to |
| in its original form is a broadcast message service | | | | succeeding with your customer newsletter. Be sure |
| which creates one time communications that you | | | | to keep it brief, valuable and include a message that |
| write and deliver. | | | | they will connect positively with your business. |
| There is another option called an autoresponder. This | | | | Copyright © 2009 Peter Ferrigan WiperPro. |
| is a tool that allows you to market to your | | | | |