| marketing is essential in today’s business | | | | they pay nothing |
| world for keeping in touch with clients. But just | | | | Many customers are wary of having to give |
| imagine if you could take things further and send a | | | | information or money to view a page or a movie. |
| Flash format movie in your email marketing | | | | With Flash, the customer merely views the streaming |
| campaigns? Using flash for permission-based email | | | | movie and no payment or information is required. |
| marketing is a great way to impress your customers | | | | You can use Flash movies to link to your Website |
| and get your point across. Here’s what you | | | | Flash movies are flexible enough to be used to send |
| need to know about using Flash in your email | | | | customers back to your site for more info. If you |
| marketing layouts. | | | | want to use Flash to enhance your emails, remember |
| What is Flash and what are the benefits? | | | | that most likely you will not stream your Flash clips |
| Flash is a technology that lets you stream movies, | | | | within your actual emails. Most email service providers |
| clips and animations across the Internet. Most Flash | | | | will not let you stream your Flash movie from the |
| movies are short, but they can feature still images, | | | | email itself. By sending customers to a mirror site |
| moving pictures, text effects, music and audio. The | | | | where your movie streams, you can showcase more |
| great benefit with Flash is that almost 100 percent of | | | | information on your products or services on the page |
| Internet users have a Flash player installed on their | | | | where the clip actually streams. |
| computer. So Flash is a safe bet if you want to | | | | Most customers will forward a Flash format movie to |
| create an email marketing campaign that stands out. | | | | their friends |
| Some email marketing providers have caught on to | | | | Why not grow your list at the same time that |
| the popularity of Flash and are integrating it into their | | | | you’re sending out videomail? Because Flash |
| products. By using an email marketing service that | | | | emails are so much more eye-popping than emails |
| lets you create and send video emails with Flash | | | | with just text and photos, most recipients are more |
| embedded in layouts, you’ll gain from the | | | | likely to forward them to their friends. So, how can |
| following advantages: | | | | you capitalize this without breaking the law? Once |
| Flash movies are great for getting a quick point | | | | your email gets forwarded to a friend, send the |
| across | | | | person who received the forwarded message an |
| You can use Flash format to showcase a short | | | | email asking if they’d like to opt-in to your |
| introduction from your company president or a quick | | | | email list. Don’t assume that just because |
| product demonstration in your email marketing | | | | they received the forward and opened it, that you |
| campaigns. Whichever type of Flash movie you | | | | automatically have permission. Set the framework to |
| choose to use, Flash works wonderfully for email | | | | build your list using opt-in practices and you can use |
| marketing campaigns. | | | | Flash to grow your list with very little effort. |
| When a customer views your Flash format email, | | | | |