| It's been reported that it is roughly six to twelve | | | | Educate Your Clients |
| times less expensive to sell to an existing customer | | | | When your customers are well-informed about your |
| than to gain a new one. This means that the value of | | | | services and products, they will be more likely to |
| customer loyalty-and building client relationships-is too | | | | purchase than if they had to scour your website for |
| great to discount. So how can you build a lasting | | | | important information. Your email campaign can lead a |
| relationship with your client? One of the easiest and | | | | prospective client through the sales process with |
| cheapest ways to connect to customers is through | | | | effective calls-to-action and the right information. |
| eNewsletters. | | | | Make sure to let clients know when a new product is |
| Communicate Regularly | | | | released. If you've fostered the relationship properly, |
| Interact with your clients regularly. Through email | | | | they will be the first in line to purchase. |
| marketing software, you can do so without being | | | | Earn Their Trust |
| invasive. Gather detailed information on your clients | | | | Customers will develop brand loyalty with a company |
| and target specific demographics with pertinent email | | | | they trust. Be a reliable source of information and |
| newsletters through segmentation. | | | | treat your clients with respect. Don't spam them with |
| Also, keeping in touch with customers on a regular | | | | junk emails and always make sure you have their |
| basis will let them know that you value them. | | | | permission to send them eNewsletters. With the right |
| Because email marketing software is so inexpensive, | | | | email campaign, you can open the door to two-way |
| you can afford to contact your clients at least once | | | | communication, which can help you better serve your |
| a month. If you have sales or coupons, feel free to | | | | customers ongoing needs. |
| send eNewsletters more frequently. Just don't | | | | Personalize Your Email Campaign |
| bombard your clients with junk emails. | | | | A tip for writing effective email newsletters: Be |
| Don't Be Passive | | | | professional yet personable. Approach your |
| By sending out eNewsletters you are actively | | | | subscribers as you would a friend. You need to offer |
| pursuing your existing and prospective clients instead | | | | them something valuable before they'll begin to open |
| of waiting around for them to return to your | | | | your emails (and trust you). Add personality to your |
| website. While you can utilize traditional advertising | | | | campaigns. If your email marketing software allows it, |
| methods, such as banner ads or distributing flyers, | | | | address customers by their first name. Also, focus on |
| with email marketing software you can track how | | | | a killer subject line to make sure your email campaign |
| effective your newsletters are. | | | | is opened and read. |