| Are you thinking about upgrading your shopping cart | | | | program tracking and auto-responders? |
| so you can take advantage of today's improved | | | | 15. Can it work with your website to do product |
| online shopping carts? | | | | up-sells? |
| You might have started your adventures in | | | | 16. Does it offer coupons and discounts for |
| e-commerce with a bare-bones system. But if you're | | | | consumers? |
| like most people, you've probably outgrown these | | | | 17. If you operate several companies, will they all |
| simple carts. | | | | work with one cart, or do you need additional carts? |
| If that's the case, you need to consider these | | | | Good systems will let you take orders from different |
| options: | | | | companies you own. |
| 31 Things to Look For When Choosing Your Next | | | | 18. Has the cart been in business for more than five |
| Online Shopping Cart... | | | | years? |
| 1. Is the cart secure? Make sure the cart has verified | | | | 19. Does the cart have testimonials from satisfied |
| security standards and is hacker safe. Those orders | | | | people in your industry? |
| could be a major source of fraud that could run you | | | | 20. Will it print an invoice? |
| out of business if you aren't careful. | | | | 21. Can I make the sales pages look like my website |
| 2. Can it import your existing client database? | | | | so it has the same colors, logos and layout so |
| 3. Can it import your existing list of products and | | | | customers feel comfortable and has a positive |
| services? | | | | experience? |
| 4. Will it categorize your products and services so | | | | 22. Will it create a database of clients, prospects and |
| you can find items quickly? | | | | newsletter subscribers? |
| 5. Will it calculate shipping charges by different | | | | 23. Will it send out newsletters in HTML and TEXT? |
| carriers, like USPS and overnight courier services? | | | | 24. Can it track undeliverable emails? |
| 6. Can it bill clients automatically each month if you | | | | 25. Does it integrate with QuickBooks so you can do |
| sell recurring services like coaching, or products, like | | | | bookkeeping faster? |
| supplements? | | | | 26. Can you search by client name or client email |
| 7. Could it offer A/B split testing of different ads, so | | | | address to find records? |
| you can test with ads are more effective? | | | | 27. Can you create reports to see the records of |
| 8. Will it work easily with credit card processing | | | | each person who bought a specific product? |
| companies? | | | | 28. Can you send messages to people who bought |
| 9. Do they offer free product support? | | | | specific products? |
| 10. Does it have an affiliate manager module to track | | | | 29. Can you send personalized messages that include |
| orders made by your partners? | | | | a person's name, company, city and product |
| 11. Can it send out automated messages so you can | | | | purchased? |
| follow up with clients using automated messages and | | | | 30. Can you become an affiliate of the shopping cart |
| sales scripts that can save you time and make you | | | | and recommend it to your clients? |
| money? | | | | 31. Can it offer a security code to defeat spammers? |
| 12. Are the prices reasonable? | | | | Modern shopping carts, like have all these features |
| 13. Can you choose from a variety of services so | | | | and more. Don't buy a cart that doesn't have these |
| you get the level of service you need? | | | | services, as you will surely need them. |
| 14. Does it have features included, like affiliate | | | | |