| I recently unsubscribed from Omaha Steaks email | | | | 'transactional or relationship messaging.' The law |
| because I was subscribed with more than one email | | | | provides an exemption for 'notifications of a change |
| address and no longer wanted to receive duplicate | | | | in the recipient's standing or status with respect to a |
| messages. After unsubscribing via email, I was sent a | | | | subscription.'" |
| real-time "We removed your email address" | | | | Since the unsubscribe email was deployed right after |
| confirmation message. I had never received an email | | | | I clicked the unsubscribe button, I did not feel like my |
| like this before (I am told other businesses also | | | | request was being taken advantage of. It also helped |
| practice this), but it soon got me thinking - is it | | | | that the the email from Omaha Steaks used very |
| CAN-SPAM compliant? How will affect the user | | | | clear, heartfelt and thoughtful language in their |
| experience? What about complaint rates? I was | | | | message. They did a great job with this post opt-out |
| curious. | | | | email all around, from the subject line ("We removed |
| I checked with a CAN-SPAM compliance team to see | | | | your email address...") to the signed note from the |
| if this type of email sent after an unsubscribe was | | | | owner. |
| CAN-SPAM compliant. I learned that unsubscribe | | | | Does sending an email to recent opt-outs work for all |
| confirmation messages like these are, in fact, | | | | email marketing programs? Have you see this |
| compliant because "the CAN-SPAM Act explicitly | | | | somewhere else? Share your thoughts and |
| exempts this type of email in their definition of | | | | experiences in the comments section. |