| In simple words online viral marketing is a act of | | | | means that hotmail is reaching to one million people |
| doubling or even tripling the number of the prospects, | | | | everyday. |
| clients or subscribers you have. It happens with the | | | | It is just numbers. This service started with only 100 |
| small number of persons that that you come in | | | | people but this service got materialized by lots of |
| contact with. The principle that works behind this | | | | free email subscribers. And in this way hotmail |
| concept is word of the mouth. | | | | reached lots of people throughout the world in a |
| Online viral marketing strategy is constantly being | | | | very short duration. |
| used by many online marketers of present times. | | | | This example clearly states that the best online viral |
| One of the pioneer of online viral marketing is hotmail. | | | | marketing strategy is to offer something for free. It |
| It has become so famous with its online viral | | | | can be some product or service. It does not matter |
| marketing strategy that all the online viral marketers | | | | that what ever you are offering for free. But the |
| are trying to copy the success of hotmail. | | | | thing that is important is that thing should be |
| The strategy that hotmail adopted was very simple. | | | | absolutely free. In modern times you can't befool any |
| It just offered free email accounts to people at | | | | person by offering something that is supposed to be |
| times when each and everything in the world comes | | | | free but in actual has some hidden price. |
| with a price tag. It also offered people access to | | | | The word "free" is perhaps the most powerful in the |
| secured mail server. In the starting the hotmail | | | | dictionary of marketing. The general tendency of the |
| advertised about its offer of free email. At that time | | | | people is to move to such places where they can |
| about 100 people immediately availed this service. | | | | something free. The other things that attract people |
| But this number of 100 people multiplied in a very | | | | are the cheap and inexpensive things. But this comes |
| short duration and it all happened just because of the | | | | after the free stuff. If something is being offered |
| small link that used to be at the end of every free | | | | free in the market then the waves of this news |
| email of the persons who has availed the service. It | | | | would spread among the people at very fast speed. |
| was the link that stated that every person who | | | | In case you want your product or service to reach |
| wants to have free email with hotmail just requires | | | | the market at fast speed and in an easy manner |
| to click on that link. It proved very effective. Just | | | | then you should always use online viral marketing |
| imagine that if hotmail delivers about one million free | | | | strategy. |
| emails to its subscribers then in simple words it | | | | |