| In the world of internet and email marketing, we | | | | business. You will need to layout a path of how |
| often have the need to have a predetermined | | | | every user uses your site, so that you understand |
| "trigger" take place when a user does a certain | | | | how they are making their buying decisions. |
| action. With email marketing this process is called | | | | Here are a few buying funnel questions to ask: |
| "Trigger Email Marketing." | | | | "How does a user interact with my site." |
| Trigger email marketing is an email message that is | | | | "Are your users signing up to an email list, are they |
| automatically sent to a member on your list when he | | | | buying products, whichproducts could you upsell or |
| or she completes certain predetermined action or a | | | | downsell to your clients." |
| lack-of-action response from that member. For | | | | "How often are your users returning to your site to |
| example, an email could be "triggered" if a person | | | | buy or interact with your site." |
| completes an opt-in form on your website, clicks on | | | | "What other offers could you make available to your |
| a link in an email and becomes a "Hot Prospect," | | | | previous customers?" |
| views your video email, buys an item in your | | | | "What is the main thing that my visitors need?" |
| shopping cart and etc. There are numerous | | | | "How can I provide my clients with a better buying |
| event-triggered actions that marketers have used to | | | | experience?" |
| effectively increase their income. | | | | 2. Predetermine your triggers |
| The main purpose of trigger email marketing is to use | | | | Trigger email marketing allows you to set |
| an automated and very specific email system to | | | | predetermined events that will trigger your emails. |
| increase your ROI more than a broad email campaign. | | | | With ecommerce websites the typical triggers will be |
| However, according to Forrester Research, fewer | | | | emailing a welcome email at the completion of a |
| than 4 out of every 10 email marketers currently use | | | | purchase; if somebody abandons the shopping cart, if |
| trigger email marketing. | | | | a credit card is declined, client's birthday, 30 days |
| The biggest problem with trigger email marketing is | | | | after purchase thank you, and etc. |
| having an automated email marketing system | | | | The main priority is to have a firm concept of what |
| available and in place. OfficeVP has recently released | | | | you can do to get your visitors and clients to return |
| a complete trigger based email and video email | | | | to your buying funnel. |
| system. This system creates an easy and effective | | | | 3. Relevant Email |
| way to instantly increase your conversion rate and | | | | Trigger email marketing is an extremely profitable |
| ROI. | | | | tool if it is used properly. However, if your email is |
| Here are a few vital "Trigger Email Marketing" tips | | | | not relevant to what the user needs or wants, than |
| that will immediately help you in your campaigns | | | | your triggered email is useless. A triggered emails |
| 1. Understand your buying funnel | | | | main priority is to enhance the users experience and |
| Before you begin using triggers, you need to have a | | | | to build a better customer relationship. With a |
| firm grasp of your buying funnel. A buying funnel is | | | | triggered email you need to make sure that you use |
| an entire process of how a brand new visitor | | | | all personalization features that are available. This |
| navigates your website or business throughout the | | | | personalization will continue with the offer that you |
| entire process and through purchase. | | | | will link to only your website, so that they return to a |
| A buying funnel will give you a solid picture of how a | | | | relevant landing page on your website. |
| customer interacts from start to finish in your | | | | |