| Once limited to the desktop environment, APIs have | | | | occur after the click. When plugged into your CRM, |
| exploded on the web in modern computing times. | | | | you can use it to deliver triggered messages based |
| Developers and brands are increasingly leveraging | | | | on purchasing history and other tracking information. |
| these flexible software interfaces to connect with | | | | An email campaign can be deployed with various |
| social networks, e-commerce platforms, and lately, | | | | software programs, but not all of them can match up |
| even mobile applications. APIs are also gaining traction | | | | to the efficiency you get with a quality API. |
| in the email marketing sector and more businesses | | | | View and Analyze Campaign Data |
| are curious about how they can be put to good use. | | | | Email marketers are increasingly employing APIs to |
| If you are one of them, check out the top three | | | | gather better insight on campaign performance. In |
| ways they are currently being used. | | | | most cases, these systems have native functionality |
| List Management | | | | that allows you to view and analyze basic metrics |
| One of the most common uses for APIs is list | | | | such as clicks, bounces, and unsubscribes. You can |
| management. As an email marketer, you probably | | | | get your hands on more detailed information when |
| already know how difficult it can be to manage a | | | | integrating your CRM, CMS, shopping cart or other |
| mailing list, especially if it is loaded with customers and | | | | systems you rely on to collect data. When combined, |
| prospects. While the functionality may vary slightly | | | | this wealth of data can help increase the agility of |
| depending on the service provider, most email | | | | your business by allowing you to make adjustments |
| marketing APIs let you upload lists and perform | | | | on the fly and respond in a timely fashion. |
| functions such as add and remove subscribers, | | | | Summary |
| update subscriber profiles, and even segment your | | | | There are numerous benefits to utilizing an API, but |
| list for better targeting. The main draw here is being | | | | the ones that stand out the most are efficiency and |
| able to mange your list more efficiently and do it all in | | | | convenience. The flexibility that comes from |
| real-time. | | | | integrating these cooperative technologies allows you |
| Send Targeted and Triggered Email Campaigns | | | | to easily transfer data from your in-house platforms |
| Another common way to use an API for email | | | | to handle whatever processes need to be tended to |
| marketing purposes is to integrate it with your | | | | on the providers server, then export it all back to |
| existing systems. This includes databases, CRMs and | | | | your internal systems. While we only touched on |
| even your website. With this ability, you can | | | | three uses in this article, the industry is showing us |
| synchronize your mailing list and even use the system | | | | that the possibilities are endless when it comes to |
| to create and deploy your campaigns. When | | | | integrating email marketing with a robust, capable |
| connected to your website, an API will enable you to | | | | API. |
| send targeted messages based on activities that | | | | |