| For the average business owner, email marketing and | | | | email service provider. While many services charge |
| the exact how to email market to people is often | | | | large fees to use their email list management |
| never learned. Email marketing can be a super | | | | software, there are many choices out there for very |
| powerful tool for both online and offline business. | | | | reasonable rates. I've used other services that charge |
| From informing the consumer about an upcoming | | | | upwards of $100/month but they really don't offer |
| sale, to the launch of a new product or general | | | | anything that is worth that price tag. Stick with a |
| correspondence, email marketing should be an | | | | service that charges around $30 a month. |
| essential tool found in every business owner's toolkit. | | | | #3 - How easy is it to use? |
| I have implemented email marketing in many | | | | Easy to use software and integration into web pages |
| businesses that I work with and have seen results | | | | is a must. If you are not a coder by nature, look for |
| that are nothing short of astonishing. Some online | | | | a service that has easy to use tools, templates to |
| business sales have doubled and even tripled with the | | | | pick from and generally is user friendly. Business |
| correct implementation of email marketing. Offline | | | | owners I have worked with really like a point and |
| businesses I've worked with have generally seen a | | | | click service with built-in templates. This way they |
| 30-40% increase in their bottom line. | | | | aren't spending hours upon hours learning how to |
| There are numerous services out there that offer | | | | code. |
| many services for email marketing. They take the | | | | #4 - Can I get reports and statistics on my |
| how out of the how to email market. Some | | | | campaigns? |
| considerations should be made before picking a | | | | Email analytics would be another option you want to |
| service. I touch on four major features good email | | | | look for. With analytics, you can run reports and view |
| advertising solutions should offer below. | | | | detailed statistics on your email campaigns you run. |
| #1 - Does the email service provide double opt-in? | | | | Your biggest goal in any business is to get people to |
| Double opt-in requires the user not only enter | | | | buy from you. In the online world they refer to |
| information on your website, but also click a link on | | | | these as conversion. With analytics in your arsenal, |
| an email sent to them by your list provider. This | | | | you'll be able to affectively craft new campaigns with |
| feature is a must in today's world of spam. This | | | | keywords and titles that have proven successful in |
| feature does two things: it will insure people get | | | | the past. A client of mine simply changed a few |
| information from you that actually want information | | | | words in his title after getting back an analytical |
| and it greatly increases your chances of delivery. | | | | report and upped his conversion by nearly 15%! |
| Whenever I implement any email marketing | | | | Learning how to email market to consumers should |
| campaign, I make sure my service provider offers | | | | be a high priority for business owners. Not only can |
| double opt-in. This greatly increases conversions and | | | | this increase you bottom line, it can also build trust |
| click outs. | | | | between you and your customers. Don't skimp when |
| #2 - What does the service cost? | | | | it comes to finding an email advertising solution. |
| Cost is another important factor when deciding on a | | | | |