| Email marketing will permit you to do quick and | | | | one, don't try to hook them with a sales pitch |
| repeated communication with your audience. You can | | | | because they will be gone in seconds. Refer to your |
| advertise your services, products, your site and | | | | headline and expand on the information you want to |
| anything you may like many times over. With just | | | | get across. Need to take care of them first by |
| pennies as an initial outlay you could setup a powerful | | | | focusing on what are the benefits to your |
| campaign. | | | | customers. Create excitement by defining what |
| How would I go about setting up an email campaign? | | | | would the product do for them. You need to tell |
| First of all you need to send your messages only to | | | | them in a few words what's in it for them. |
| people that are interested in seeing your messages. | | | | You message must be easy to read. Always test |
| These people are called targeted customers. Don't go | | | | your emails with someone you know and ask them |
| sending your emails to other group of people | | | | how do they feel when they read your message. |
| because you will be wasting your time and money. | | | | Test different headlines and track the response, vary |
| Always personalize your emails, do you like to be | | | | your opening paragraph but make sure you change |
| called by your first name? Well do the same for your | | | | one thing at a time in order for you to see what |
| clients. This will increase your responses by over | | | | needs to stay and what needs to go. Develop an |
| 50%. Remember that people get bombarded with | | | | effective signature file (where do you want them to |
| emails every day, so make yours different and | | | | go). Make your signature file no more than a 3 or 4 |
| enticing. A headline with your prospects first name will | | | | liner. Tell them who you are and how they can get in |
| call their attention. Put their name also in the body of | | | | touch with you. Include email address, phone number, |
| the text to keep them reading. | | | | company name etc. People like to deal with people, |
| Your title must grab the eyes of your reader. Your | | | | not machines or recorders. |
| headline is the most important one liner of your email | | | | A good email campaign will present the chance to |
| message, this is the first thing that your prospect will | | | | meet with thousands, sometimes millions of people all |
| see when they are skimming all of their thousand | | | | around the world. But this opportunity is not only |
| messages. If you don't have an attention getter | | | | available to you but to many others, so there is a |
| headliner, it doesn't matter how good your message | | | | fierce competition. Write your message differently, |
| is, no one will open it. Don't waste people's time, | | | | with a human touch and not mechanically. Apply the |
| somebody will be interested in what you have to say | | | | techniques explained here about an eye-grabber |
| but make it interesting and appealing. | | | | headline and a first paragraph creating that need to |
| Your first paragraph should be a summary of what | | | | get what you offer. If you do this you will stand out |
| you want to tell them about your service or product. | | | | from the big crowd. |
| Make your message an informative or educational | | | | |