| If you run a small business, you will fall into one of | | | | lengthy email, and probably won't want to anyway! |
| three categories; you've never looked into | | | | Keep it short, and to the point |
| e-marketing, you're overwhelmed by it, or you've | | | | * In relation to the tip above, read through your |
| mastered it. In this post, I am going to talk to the | | | | email 5 times, removing any excess words you can |
| first two categories, and give you a few tips to | | | | * When you are selling something, install a sense or |
| creating an effective email campaign. | | | | urgency, eg. 'Only 20 left' or 'Limited time only' |
| When you first start your email campaign, you need | | | | * Most people think the more people you have on |
| to look at the bottom line, which is your customer | | | | your email list, the more sales you will get. Not |
| and/or prospects. If you want to turn prospects into | | | | necessarily; you need people that have shown an |
| customers, you have a few options. You can go and | | | | interest in your product, and then you build a |
| see them, call them or email them. While the first | | | | relationship with them |
| two are the most effective, sometimes you don't | | | | * Give them some free value - tips related to your |
| have enough hours in the day. This is where emails | | | | industry, or maybe an e-book |
| come in. | | | | * Write as if you are writing to an individual, try and |
| Emails are a great, time-saving way to build | | | | make the email personal, to a certain extent |
| relationships with several customers at a time. You | | | | * It is not necessarily a good idea to have a fancy |
| write one email, and send it to maybe 200 people. | | | | email with lots of graphics. Some email clients may |
| And, it's free! So, here come the tips! | | | | not open them properly, or mark them as spam. |
| * It may sound absurd, but don't try to sell too much | | | | * It is a good idea, however, to have a few pictures |
| in your emails. As Sonia Simone said in her blog, the | | | | included; this helps keep the readers attention while |
| ratio of sales to 'cookie content' (value for the | | | | they are reading your email. |
| reader) should be 1:3. 3 parts value, 1 part selling. | | | | * If you are using emails, make sure you have a |
| * Get to the point as soon as you can - Don't ramble | | | | website, blog or social networking site to re-direct |
| on, because most people don't have time to read a | | | | your readers to. |