The Most Important Contact Information is an Email Address

While we all look for ways to improve our bottomabout a new product or promotion, and if they do
line, the most overlooked area is marketing to ourhow long is it going to take? If I build an email
past patrons, clients, and visitors. It is proven thatdatabase with each new visitor and client, I can keep
someone that has done business with you in thein touch with them at literally no cost other than our
past, enjoys reading or listening to information abouttime to put an email piece together. You create your
you, your company, and your industry. Another smalladvertisement, and can send it to every client in
known fact is that most patrons will spend moreemail data base in less than a minute. Again, an
money with you the next time they do business withadvertisement will be opened, viewed, or read much
you than they did the first time.more often from a past client or visitor than it will by
Most of us, work hard at creating advertisementssomeone that does not know you or has not done
that go out to the public in print, that needs to lookbusiness with you. So again, where do you want to
great, get the prospects attention, and be compliant.devote your time, money and energy?
We spend a lot of money just creating theComing to this conclusion, we wanted to have an
advertisement, without the cost of mailing or puttingemail program that would give us the opportunity to
that advertisement into print in the form of a flyer orpresent our company, and our products in the best
a newspaper ad. It is proven that an advertisementway possible. We also wanted a product that would
will be read, opened and viewed at a higherallow us to monitor our email campaigns. After much
percentage by past clients vs. a prospect. So theresearch settled on a product that allows us to install
question remains, why do we spend more moneyvideo into our email as well as text, along with the
and time advertising and looking for the new client,ability to send attachments. We wanted a system
than we do on the client that has already donethat would record who we sent our email to, if they
business with us?viewed it, how many times they viewed it, if they
I have witnessed in my own business, that our returnforwarded it, and if they went to our website.
business, and referral business has increased with theWith this information in hand, we are able to
addition of email campaigns to our existing customerdetermine who is interested in the product we are
base. This includes everyone from clients to visitors.offering at that given time. If someone views our
Our campaigns have included everything frompromotion 4 times, and clicks through to our website,
industry news and trends, to product promotions.there is a good chance that person is in the market
People like to know they are dealing with afor what we are selling, right now. We can then
professional in their field, who shares knowledgefollow up with that person, and close the sale. If I
about their product and field. They gain a great senseput that same advertisement in the newspaper,
of confidence from that, making it easier for them tounless that person walks through my door, I have no
return to you and your company when the needway of knowing who read or viewed it. I also have
arises. It also increases your referral business.spent a more considerable amount of money doing it.
So we have come to the conclusion, that the mostI found this form of advertising to be one of the
important piece of information we can get from ourbest investments I have ever made into my
clients, and visitors is their email address. Why thebusiness, and wish someone would have shared it
email address over a phone number? Who in yourwith my years ago.
business is going to sit down and call your clients