| As an Internet marketer you know that spam is | | | | themselves from your list. To protect yourself from |
| something that must be avoided at all costs. | | | | potential problems, be sure your email marketing |
| According to Webster, spam is defined as, "a | | | | place always offers a removal link. |
| disruptive, especially commercial message posted on | | | | If you have an email marketing system, this is very |
| a computer network or sent as email." | | | | easy to do. Most programs will allow you to offer a |
| There are laws in place in the United States, Canada, | | | | personalized message that goes at the very bottom |
| Australia and throughout Europe which limit the | | | | of an email alerting the reader to their ability to |
| sending of spam. Yet, according to some estimates, | | | | remove themselves from your list. The system then |
| up to 80 percent of all messages received are | | | | handles this fully for you, making it easy for you to |
| unsolicited. As an Internet marketer, you need to find | | | | keep those who want off, off your list. |
| the fine line between spam and sending email | | | | Don't Skip Your Contact Information |
| marketing messages. | | | | In the United States, it is required by law that all |
| Laws can impose large fines and commercial | | | | commercial solicitations have some form of contact |
| organizations that do not follow required laws. Most | | | | information on them. This is designed to allow those |
| importantly, they can put you out of business. | | | | who receive the emails to be able to contact you |
| To help you to define that line, consider the following. | | | | ask you for removal. Often, all that needs to be |
| Use An Opt In List | | | | provided is your email address or your business's |
| An opt in list is one created by you. People agree to | | | | mailing address. |
| allow you to send email messages to them. The | | | | If your area requires the use of this type of |
| process requires that they check a box or otherwise | | | | solicitation, use it. You do not want to find yourself |
| agree to receive messages from you. Once they do | | | | out of business before you start. |
| agree, their email address can be added to your email | | | | In addition to providing your contacts with this legal |
| campaign. You should not email just anyone with your | | | | requirement, by publishing your company's contact |
| commercial message. | | | | information at the bottom of emails like this, you help |
| Opt in lists are relatively easy to create. At first, you | | | | show them that your business is, in fact, authentic |
| can even manage it in your Outlook program. Yet, | | | | and this could help them decide to work with you. |
| keeping some form of record of their signature | | | | It Isn't That Bad |
| (even the virtual agreement) is important. For this | | | | While each of these items may seem like overkill, and |
| reason, you may want to consider email programs | | | | they may push you away from wanting to use email |
| that can help you generate effective opt in lists that | | | | marketing, they should not do so. In fact, once you |
| help protect your business in the long term. | | | | get the process underfoot you can easily manage |
| Opt in lists can capture email addresses in various | | | | your email marketing methods without thinking about |
| forms including just on your website or blog, through | | | | them. This takes the pressure off you and allows |
| RSS feeds, through your newsletter and through the | | | | your clients to feel better about working with you. |
| ordering process. All are safe options to help protect | | | | Next, Claim Your FREE Internet Marketing Quick |
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| Nearly all countries with spam laws require that the | | | | Discover the best Internet Marketing Strategy blog |
| email recipient receives some way of removing | | | | on the net. |