| If there is one mistake that rookie service | | | | someone's permission to be contacted, they are |
| professionals and business owners make over and | | | | consequently more open to hearing what you have |
| over again when it comes to their internet email | | | | to say. They are more likely to participate in a |
| marketing strategy, it is to take that big stack of | | | | dialogue with you. They are more willing to pass |
| business cards they do not know what to do with | | | | along vital or interesting information to people they |
| and make a mailing list out of it. Have you ever been | | | | think may benefit from it. |
| the recipient of an unsolicited mass email sent to you | | | | What do we mean by getting a person's permission? |
| on the basis that you gave someone you business | | | | The answer is as straightforward as it sounds. |
| card? Did you give that person permission to contact | | | | People, by their very nature, want to be included in |
| you in such a way? In all likelihood, when you | | | | activities that pique their interest. Your business is no |
| exchanged business cards with that person, he or | | | | exception! Grant those who are interested in your |
| she probably did not even broach the subject with | | | | product, service, or business opportunity the |
| you, let alone alert you to their plans. So what is | | | | opportunity to learn more and be kept in the loop. |
| there to learn from this experience? | | | | Your internet email marketing strategy is a key |
| First of all, if you have been guilty of such a mass | | | | component of the process you use to satisfy that |
| email marketing campaign strategy, congratulations! | | | | need of your prospective clientele. |
| Consider this newfound knowledge as an opportunity | | | | So the next time you have the opportunity to pick |
| to get better results going forward. As of right now, | | | | up a business card and add the email address on it to |
| you know better than to use your email marketing | | | | your mailing list, reevaluate your business |
| tools to send out unsolicited emails. You see, getting | | | | development strategy. Ask for permission! In all |
| a person's permission to send them relevant and | | | | likelihood, you will probably get it, and your email |
| useful information is absolutely the most fundamental | | | | marketing strategy will likely be far more successful |
| key to any of the myriad email marketing strategies | | | | over time as a result of that slight shift in tactics. |
| out there that you can implement. When you get | | | | |