| If you are currently spending lots of money and time | | | | · When do you want to achieve it? |
| generating traffic with not much return on your | | | | · Why do you want to get their money and |
| investment, don't throw in the towel. There are | | | | · How do you want to operate the |
| proven ways to make this online business thing work. | | | | campaign? |
| I know that it has not been as easy as they make it | | | | Rule #4 Go for the people who want your solutions |
| seem. | | | | to their problems. |
| The biggest problem for most internet marketers is | | | | Don't waste your time trying to get everyone on |
| driving enough traffic to their site to make a dent in | | | | board with your program. Get targeted and qualified |
| sales. The second biggest problem is converting their | | | | prospects with your marketing efforts. |
| traffic into solid sales. The best program for achieving | | | | Rule #5 Collect a growing list of possible customers |
| that goal is to adopt the Seven Golden Rules of | | | | for future sales using a leads generation page and an |
| Effective Web Traffic. | | | | auto-responder. If you structure your traffic |
| Rule #1 Never go for bulk email lists. They can be | | | | generation to leads pages, you will get an opportunity |
| more trouble than they are worth. There will always | | | | to keep in touch with your prospects. |
| be the temptation to buy those bulk lists of a million | | | | Rule #6 Use at least four different methods for |
| names or more. The problem is that they will still | | | | generating traffic to your website. If you have been |
| need to be sorted and everyone on that list will need | | | | using Pay-Per-Click for your advertising programs, add |
| to opt in to your auto-responder. | | | | video, blogging, social networking and articles to your |
| Rule #2 Never try to establish an email campaign | | | | marketing mix. |
| without a qualified professional auto-responder. If you | | | | Rule #7 Build a big list of subscribers and treat them |
| plan to build your business online to a professional | | | | with respect. They will be your treasure chest. If you |
| level, you need to start with a professional | | | | offer prospects a free gift in exchange for their |
| auto-responder. Even if you end up running one | | | | information, you will be able to see their pattern of |
| yourself, be sure to know what you are doing. The | | | | purchasing. |
| SPAM laws are not worth fooling with if you are | | | | You will find that the best way to cultivate a big list |
| running a legitimate business. | | | | of loyal clients is to cultivate a list of loyal subscribers. |
| Rule #3 Create a game plan and figure out your | | | | Start by qualifying your prospects well and treat your |
| Return on Investment regarding Pay-Per-Click or | | | | email list like solid gold. |
| other advertising. Regardless of your business model, | | | | You must take the time to sort out your lead |
| you need a game plan. Ask yourself the five "W's" | | | | generation system and build in a long term |
| and the "H". | | | | communication program. You will ensure your ongoing |
| · Who are you looking for? | | | | sales as well as market testing capabilities. |
| · What do you want to achieve? | | | | |