| There are many types of email marketing leads. The | | | | are not always manageable. It is best to use these |
| type of lead you buy has impact on the success of | | | | leads only for special promotions or to get your |
| your email campaigns as well as your wallet. Not | | | | business off the ground, not as a regular purchase. |
| every type of lead is best for every type of | | | | Survey Leads |
| business, and in some cases your bottom line calls for | | | | Survey leads can be almost as expensive as phone |
| cheap leads. | | | | verified leads, but they are great for certain offers, |
| Exclusive Leads | | | | such as business opportunities. Survey leads are |
| Exclusive leads cost twice as much as shared leads, | | | | generated by the prospect filling out an online survey, |
| and are often only exclusive for two or three days | | | | providing you with detailed information about what |
| after purchase. The fact is that most people shop | | | | they are looking for. You can then buy only the |
| around before making a decision anyway, so there | | | | survey leads that you know are pre-qualified |
| really isn't a need for exclusive email marketing leads. | | | | prospects, and use their answers to personalize your |
| Still, there are some situations in which these leads | | | | sales approach. These leads have the highest |
| are necessary for success, such as beating out the | | | | closeout rate. |
| competition on a major sale or price decrease. | | | | Shared Bulk Email Marketing Leads |
| Telephone Verified Leads | | | | These are the cheapest leads, and for good reason. |
| These email marketing leads are generated through | | | | While they are fine for most companies, highly |
| landing pages where people input their basic contact | | | | competitive marketers will want to stay away from |
| information. Someone then follows up with them by | | | | them. They have the lowest close rate and are often |
| phone to ensure that they wanted to opt-in to third | | | | so old that people either don't remember requesting |
| party emails. These leads are great because you | | | | information or they have already accepted another |
| know that they definitely want to receive | | | | offer. |
| information about your offers. However, the costs | | | | |