| Just about everyone building an online presence | | | | aspects of your business, you will automatically be |
| today knows that, if you are wanting to build a | | | | able to distinguish between a prospect that enters |
| customer base, that you have to have a reliable | | | | your List and those prospects who upgrade to |
| system for capturing email addresses and | | | | customer status by buying something. You'll have the |
| communicating with your prospects. What we want | | | | capability to remove the customer from the |
| to explore in this Article is several ways this | | | | prospect list once they buy. This is invaluable in |
| Autoresponder system can expand your business. | | | | organizing your communications with your various |
| At a base level, it's important to get your mass email | | | | sublists. |
| handling system off of your computer. It just can't | | | | Also, integration means that you can tie a specific |
| handle the volume, nor can it get your emails | | | | product to a certain Autoresponder. This means that, |
| delivered. But let's look at some of the advantages | | | | for example, if a person opt-ins to your List, you can |
| you'll receive once you go to a bulk email software | | | | deliver your free giveaway from within your |
| automated system. | | | | integrated Autoresponder. Also, if the product allows |
| More Leveraged Communication. With an | | | | for recurring billing, such as in a subscription service, |
| Autoresponder, you are establishing a professional | | | | the system will automatically handle that, as well. |
| communication with your prospects. Your emails | | | | And, of course, the automation lets you move |
| actually start to have a consistent look and feel, plus | | | | seamlessly through the cycle of going from your |
| there is the standard opportunity, at the bottom of | | | | opt-in page to your sales page to your order page...all |
| each email, to opt-out if the content no longer | | | | connected by a specific product. |
| serves your prospect. | | | | Implementation of an Affiliate Program. One of the |
| These things give you credibility as a business and | | | | most compelling reasons to integrate your |
| also open the door for more frequent communication | | | | Autoresponder system is as a result of its ability to |
| with your prospect and customers. | | | | automate your Affiliate (referral commission) via |
| Integration with your Product Delivery System. Email | | | | affiliate program software. The simple fact is that if |
| marketing services can be either stand-alone, like | | | | you can get others outside of your organization to |
| AWeber, or integrated into a more complete system, | | | | promote your products, your sales will increase as a |
| like 1 Shopping Cart. As you build your business, the | | | | result of the leverage. An integrated Autoresponder |
| importance of doing whatever you can to save steps | | | | system allows you to automatically tie a prospect to |
| in your administrative process start to take on | | | | a referring party (Affiliate) as they enter your opt-in |
| increasing significance. That's why, for our money, we | | | | list. Further, a good system will track the source of |
| believe in the integrated approach. | | | | subsequent sales and even track affiliate commissions |
| When your Autoresponder interacts with the other | | | | owed. |