| Targeted email marketing can be an effective | | | | Write a killer subject line |
| promotional tool for your web site, product or | | | | The key to a successful targeted email marketing |
| service. It can help to drive sales and create traffic | | | | campaign may well lie in the subject line. Use four to |
| to your site. This does not have to be a difficult task. | | | | six words and choose them carefully. You want to |
| These five simple steps should help you get your | | | | grab the attention of someone who is likely very |
| campaign underway. | | | | busy as is wading through a pile of emails. Make it |
| ID your target | | | | catchy. |
| This is vital to the success of your targeted email | | | | Find target email lists |
| marketing campaign. One of the safest ways to | | | | Email newsletters may be the best cost effective |
| collect addresses is to offer an opt-in form on your | | | | option for finding lists for your targeted email |
| web site. If you purchase lists or trade lists, make | | | | marketing campaign. Place ads in newsletters, add a |
| certain that they are relevant to your web site and | | | | polite, short signature to your outgoing emails and |
| marketing tactics. | | | | mention your web site in newsgroup posts. |
| Construct a targeted message | | | | Remember timing is everything |
| Write your email message directly to your target | | | | Timing is crucial in targeted email marketing. Time |
| audience. If you have several different target | | | | your emails to come at intervals of several days for |
| audiences, then you need to write several different | | | | optimum benefit. You don't want them too close |
| targeted messages. One blanket message is not likely | | | | together or too far apart. |
| to yield the response that you desire. | | | | |