| It really is much easier to make money online when | | | | However...you have more to gain this way. |
| you "recommend" instead of trying to "sell." The | | | | You will gain a much more targeted and qualified |
| easiest way to do this is to build a targeted list of | | | | prospect. You see, if your prospect took the time to |
| hungry buyers who want what you have to offer. | | | | sign up for your offer to find out more...they are |
| Building a TARGETED email list is easy once you | | | | much more likely to be serious and buy from you in |
| apply the technique covered in this article. | | | | the end. |
| I know you have heard it at least once if not a | | | | And...you will benefit a whole lot more from a |
| thousand times..."build an email list," "the money is in | | | | prospect who joins your email list because you will |
| the list" and so on... | | | | have several opportunities to convince them that |
| And I will tell you from experience...this is very true. | | | | what you are offering will meet THEIR needs. |
| The most important thing your website should do for | | | | You will also have the ability to stay in touch and |
| you is help you build a targeted email list of | | | | share other products in the future with them and |
| prospects who are interested in what you have to | | | | thus make back-end sales. |
| offer. This is best done using a "squeeze page." | | | | It is also more cost effective for example, if you are |
| For those of you who have never heard that term, | | | | using Adwords to bring people to your site, as you |
| let me explain what a squeeze page is. | | | | may be paying .50 cents or more for each click on |
| A squeeze page is simply a page that you send | | | | your ad. |
| people to that has no other option other than signing | | | | I know you would rather pay .50 cents for a click, if |
| up for your newsletter, free info, or whatever "bribe" | | | | you were to get that person on your mailing list and |
| you have to offer. | | | | have a chance to possibly recommend other items in |
| Of course, to work most efficiently, your squeeze | | | | future, not just once, but over and over again? |
| page should be designed around what you are | | | | I bet you would. Not many people buy the first time |
| offering. For instance, you would not want to offer | | | | they visit your site. In fact statistics show it takes at |
| recipes on how to cook a turkey, if your site is | | | | least 7 contacts to gain a potential clients trust. |
| focused on vegetarian recipes. You get the idea... | | | | Our goal should be not only to make sales, but to do |
| Alot of people wonder tho if maybe they risk losing | | | | so by working smarter not harder ...which means |
| a customer/sale if the prospect cannot actually get | | | | MORE MONEY in LESS TIME. |
| to the site without filling out that form. | | | | If you apply this technique to build a targeted email |
| And yes, on the rare occasion that may be true. | | | | list, then making money online will seem a breeze. |