Streamline, Organize, Archive, Retrieve - SOAR Above the Data Chaos With Effective Email Management

Finding information instantly-the moment you needinformation each individual or group of persons is
it-can be a challenge, especially when it is buried inpermitted to see; andhow long the emails need to be
email correspondence or attachments. Critical emailretained.
communications can get lost in the shuffle when theAn email management system functions much like a
recipient is on vacation, leaves a position, is unable torecords manager and is part of a document
keep up with incoming email, or messages aremanagement system and strategy. It helps to think
inappropriately deleted. In the event of an audit orlike a records manager when you decide how to
litigation, vital data may be trapped in someone'sarchive information. Security is of paramount
Inbox, difficult-or even impossible-to access.importance, especially in the realm of compliance.
Time spent searching can slow your ability to makeYour application should be capable of ensuring privacy
judicious decisions. If the information you need isand confidentiality of information. It should also be
trapped in someone else's email, you may not be ablecapable of making information available automatically
to find needed answers. With a strong emailto the right people or departments for business
management application that is tied to a documentdecisions. You will also want to eliminate the storage
management system, however, you can streamline,of useless emails and messages relating to inactive
organize, archive, and retrieve critical informationfiles that have exceeded their required retention
stored in your emails and email attachments as soonperiods. In the case of e-discovery, searching through
as they are received.hordes of irrelevant information can be costly. Emails
An email management system that is part of yourshould be scheduled to be purged from the system
document management strategy gives pre-authorizedin accordance with policies and regulations. A good
persons the ability to search through your company'sdocument management solution should be capable of
mission-critical transactional data so that you canscheduling and managing email retention.
make informed decisions. When email management isArchiving emails by subject may be sufficient for
integrated with business processing software such asmost of your business activities. However, some
workflow, the arrival of emails can trigger specificindividuals may need to search for messages or
tasks that are part of your business routine,attachments by the sender's name, a specified time
expediting processing. In the event of audits orperiod, or may need to use multiple criteria such as a
litigation, the ability to search through pertinent emailsspecific topic from a certain sender within an explicit
saves considerable time and money. Also, it eliminatestimeframe. Diverting junk mail to a hardware storage
the temptation to print and file important emaildevice may be the best way to archive seemingly
communications and attachments, conserving paperunimportant data. This method would keep it out of
and eradicating waste.your business systems; at the same time, it would
This article explains the four basic parts of emailmaintain data availability in the event of litigation.
management, and describes how they work togetherMake sure that you consider potential internal and
to ensure that data stored in emails can be easilyexternal needs as you determine the criteria for
found. It illustrates how proper email managementarchival, so that everyone can find what they need in
can keep projects moving that are tied to emailthe future.
correspondence and files. Finally, it also explains howRetrieving data when you need it
email can be integrated with digital workflow, allowingThere are two basic reasons a company is likely to
you to maximize the occurrence of specific eventsneed its email correspondence and attachments: in
that are communicated via email.response to a question (which could be from staff, a
Streamlining email messages and attachmentscustomer, or could include an audit or court
One of the greatest time-saving elements of emailsubpoena), or to support an active business process.
management applications is the ability to streamlineEmail management software that is part of a
emails as they enter the system. Although companiesdocument management system ensures that only
that are subject to the stringent rules ofauthorized persons can view, add to, or otherwise
Sarbanes-Oxley may need to have a supplementalact upon the email correspondence and attachments
email archival device to ensure that all email data isin your electronic storage repository.
saved (including junk mail and personal emails), mostIf you have remote workers, Web-based access
businesses don't want to be hampered by storingleverages the value of stored emails. It allows
irrelevant messages on a daily basis. Softwarepreauthorized persons to access information from
containing blacklist and white list capabilities helps toany location in the same way that they would access
ensure that you receive all messages from approvedany other data that they are allowed to view. When
senders, and are no longer bothered withthe indexed emails or attachments are pertinent to a
communications that are not critical to your business.routine business process, such as supporting
You can refuse all emails from a particular sender,documentation for an insurance claim or a college
emails that end with questionable suffixes, or otherapplication, they can be sent automatically to the
pre-defined criteria. This helps to ensure that thework queue via digital workflow to further expedite
messages that reach the next step (organize) areprocessing.
messages of value.The addition of digital workflow to an email
Organizing emails for processing and storagemanagement and document management system
Automated indexing of emails can be tremendouslydramatically improves productivity and efficiency.
helpful in cataloguing and organizing the messagesTake, for example, an application for a mortgage.
that flow into and out of your company. Rules canLet's assume that your workflow system has been
be established to index messages and attachmentsinstructed to collect a standard list of specific
by a variety of standard and custom fields, includingdocuments from all prospects before loans can be
the subject line, the "to" and "from" fields, date,reviewed. All of the paperwork has been received
which individuals were copied on the email, or anotherfrom a particular applicant except for one final piece
category of choice. Emails can be routed to specificof supporting documentation, such as an insurance
Inboxes as they arrive, or held in batches that arestatement or a pay stub or 1099 for proof of
designated for routing at a specific time period (suchincome to support the loan.
as during the night shift, or every four hours). As aThe system has been previously instructed to send
result, they are ready for processing when staffyou alerts as emails are received from your
arrives at work, or whenever you decide they shouldprospects, and to bump those to the top of your
be processed.work queue for quick review and processing. Rather
These same criteria can be used to associatethan searching through your emails to make sure you
designated emails or email types with specificdidn't miss any pertinent information, messages are
documents or document types. The receipt of theseautomatically sent to your work queue and
messages or message types can be used to sendassociated with all related documentation, keeping
alerts to staff, or simply push the messages to theyour process moving. Furthermore, with Web-based
right location in a document management system foraccess, you aren't tied to finishing your work at your
future access. This is particularly valuable if the emailsdesk. A few minutes of down time-whether it is in a
and attachments pertain to a specific businesswaiting room, between meetings, or at home-can
process that requires timely action. For example, let'sbecome productive.
assume that you represent a college admissionsSummary
office, and you need one final piece ofIf you want to gain a solid grasp over all of your
documentation before a decision letter can be sentcompany's critical communications, it is important to
to a student. When the email arrives with thehave an information management policy, an email
requested item as an attachment, an alert can bemanagement strategy, and a good software solution.
sent automatically to the appropriate person thatMake sure your chosen product guarantees data
their email needs prompt attention. Quicker actionsecurity, intelligent indexing, advanced search
means faster decisions, and a better chance of thecapabilities, and the ability to integrate with digital
student enrolling at your institution before he isworkflow and your other business applications as you
accepted elsewhere.grow and your needs change. By streamlining your
Archiving emails for future retrievalcommunications, organizing your information, and
Three vital elements to consider as you set up anarchiving it sensibly, you will have what you need
email archival methodology are:how diverse groups ofexactly when you need it. Your efficiency,
people will ultimately search for the information;whichproductivity, and reputation will soar.