| 8220;online viral marketing” sounds like just | | | | Visitors might be eager to tell their friends about |
| another internet cliché to you, think again. | | | | your website, but the reality is, people on the |
| Online viral marketing is the hottest new marketing | | | | internet have very low attention spans. For visitors |
| strategy that is generating tons of cheap publicity | | | | to tell their friends about your website, you need to |
| and targeted traffic for e-commerce ventures of all | | | | make it as easy as clicking a button or link. Make sure |
| sizes and industries. Online viral marketing involves | | | | to add a prominent “tell your friends about |
| taking the age old concept of word-of-mouth | | | | us” link to your website. It is a simple but |
| publicity, and revolutionizing it to suit the modern | | | | very effective way to generate traffic. |
| social networking and web 2.0 era. | | | | Another online viral marketing rule is that you should |
| The beauty of online viral marketing is that each | | | | always make sure that your promotional links and |
| customer becomes a marketer for your business | | | | buttons are easy to find and use. There is an old |
| which greatly reduces advertising and marketing | | | | three-click rule that webmasters talk about. The rule |
| expenses. A well executed online viral marketing | | | | states that if a visitor is unable to find what he is |
| campaign is widely recognized today as one of the | | | | looking for in three clicks, the visitor is gone forever. |
| most effective and cheap methods of web | | | | Keep this in mind while placing your promotional |
| promotion. | | | | material on the website. |
| was one of the pioneers of online viral marketing | | | | Online viral marketing is all about realizing the harsh |
| techniques. Hotmail.com's use of a simple and | | | | reality of the internet - that the competition is |
| cost-effective online viral marketing strategy to | | | | cut-throat. You probably have only one shot, and a |
| virtually monopolize the email service market is part | | | | brief one at that, to arrest the visitor's attention. So |
| of an internet legend. Admittedly, had a great service | | | | if your content is obscure, difficult to understand or |
| to sell – the first online web-based free email | | | | pointless, visitors will not have the patience to wade |
| service. But their success is due as much to their | | | | through it and you have lost potential customers. |
| online viral marketing strategies, as to the quality and | | | | A referral tool is a great way to get a lot of |
| uniqueness of their service. | | | | referrals, but if referring your site to their friends also |
| If you own a website or an e-business, you should | | | | carried a reward or incentive for the visitor, he is |
| seriously consider online viral marketing as a | | | | even more likely to click the button and tell his |
| promotional tool. Online viral marketing costs merely a | | | | friends about it. A reward scheme with a reward that |
| fraction of conventional advertising channels, but is | | | | is particularly appealing to your target audience is a |
| equally effective, if not more. Read on for a few | | | | great online viral marketing technique, which IBM |
| common online viral marketing strategies to get you | | | | consultant and online viral marketing expert David |
| started. | | | | Weltman calls “referrals on rocket |
| The fundamental principle of online viral marketing is | | | | fuel”. |
| that you should make it easy for visitors to share | | | | To find out more information on online viral |
| information and their opinion about your website. To | | | | marketing, click the link below. |
| this end, links and buttons are your best friends. | | | | |