| ing free stuffs to website visitors is a very popular | | | | One of the most easiest ways to create follow-up |
| marketing method to build a list of subscribers. A | | | | emails is by paying attention to what other |
| series of follow-up messages which are disguised in | | | | marketers have done. Of course you cannot just |
| the form of a free course often results in a lot of | | | | simply copy and paste their email messages. Just get |
| sales. Most people do not like direct "hard sale" | | | | ideas from these messages. Take the time to read |
| approach. It has been widely known that on an | | | | through the ones and use them to create an outline |
| average a potential customer must hear from you | | | | for your own email course. Now instead of having to |
| several times before a sale is made. | | | | start your course from scratch, you have good |
| Setting up an autoresponder to send out a series of | | | | quality content to get the creative juices flowing. |
| lessons can be accomplished easily. You only need to | | | | Just collect some email courses which are created by |
| paste the messages into the autoresponder and then | | | | successful companies. If you want, you may setup a |
| set how often the lessons will be delivered to the | | | | special folder for each course. You can do it with any |
| people who have signed up for it. The problem is | | | | email client software. With Outlook Express this can |
| what you should write and how to determine the | | | | be accomplished by setting up special rules for each |
| right interval for each message. | | | | of the courses (Tools->Messages Rules). This |
| Normally, the first message contains an introduction | | | | feature allows you to move messages from a |
| that sets the pace for the messages that follow. It is | | | | particular sender or domain to a special folder. Just |
| the time to explain readers what to expect from | | | | think of the folder as the place to store swap files. |
| your email course. You can send out your first lesson | | | | Experts agree that an email course can be used to |
| one day after a subscriber has received the | | | | promote almost any product - as long as you put |
| introduction message. | | | | enough thought into it. For instance, if you sell a |
| In the middle of the course, some marketers include | | | | software, you might develop a course that teaches |
| comparisons between what they offer and what | | | | people how to use the software and how they can |
| competitors offer. You can also take the same route. | | | | benefit from using it. |
| This way, you will show potential customers that | | | | By collecting some email courses created by others, |
| what you are offering is the best, either the features | | | | you can learn how the messages are written, |
| or the price, or both! | | | | designed and put together. This way, you will be able |
| To ensure that your customers will look forward to | | | | to find out the methods other marketers are using |
| receiving your next message, do not forget to leave | | | | to sell their products with autoresponder. There is no |
| a teaser for the next message. You should also | | | | school in the world that can give you the same kind |
| make sure that your potential customers can place | | | | of education in writing follow-up messages. |
| an order without any problems. | | | | |