| A squeeze page is very important to the success of | | | | subscriber can expect to download. Make it easy for |
| your web business. When you capture a lead, you | | | | the visitor to make a decision. To complicate things |
| can always follow up with the lead and make more | | | | by writing long paragraphs. It will only confuse the |
| sales. Here is how you can create a squeeze page | | | | visitor. |
| from scratch and capture more leads. | | | | Step 3: Paste the form into the lead capture page. |
| Step 1: Write a compelling header. | | | | The HTML for the form should be provided by your |
| You don't need to know any fancy programming | | | | email list software. Simply copy and paste the form |
| languages to create a squeeze page. As long as you | | | | code into your squeeze page. The form should be |
| know how to write in simple English, you can get the | | | | just below the bullet list. Below the form, you can |
| job done. First, start by writing a compelling header. | | | | add a short privacy statement, saying that all emails |
| What does the visitor get if he subscribes? In other | | | | will be kept private and confidential. |
| words, what promise are you trying to deliver? | | | | The entire squeeze page should be on the top fold |
| Step 2: Use bullet points. | | | | of the web browser. If the visitor needs to scroll |
| Very often, I find that using bullet points is good | | | | downwards to see the sign up form, then there is |
| enough. I create between 7 to 10 bullet points, and | | | | too much content. Keep everything short and sweet |
| list down all the benefits that the subscriber will | | | | and enjoy higher conversion rates. |
| enjoy. I also list download everything that the | | | | |