| I have a social media plan in place which includes daily | | | | Honestly, if you fully embrace social media, you will |
| tweets, weekly Facebook and LinkedIn updates as | | | | not spend much on traditional marketing at all, yet |
| well as a weekly blog. My approach to social media is | | | | your sales will increase above your projections since |
| to use it to engage new customers, attract PR | | | | implementing what you have learned. |
| attention and keep in touch with current customers. | | | | Use your company's Twitter account to follow |
| My main business is centered on helping my business | | | | organizations and individuals who look like they might |
| consulting clients integrate Web 2.0 strategies into | | | | be interested in trying out your products and |
| their marketing funnel to develop a greater online | | | | services. Most of the time however, they are the |
| presence. | | | | ones who follow you. Follow up with a direct |
| My advice to any start-up is: | | | | message to them that you think your product can |
| - Have a blog | | | | help their business/organization. Increasingly, you will |
| - Develop a Facebook Fan Page | | | | get a higher response rate than sending out mass |
| - Start a Facebook Group | | | | emails. |
| - Use Twitter as much as possible | | | | You should also use your blog to help establish |
| - Taking a suite of social media and Internet | | | | community and help build your page rank on Google. |
| marketing courses at a local college or online | | | | Your plan should be to continue providing relevant |
| By implementing only some of what you will learn and | | | | content which helps better your SEO on Google. |
| gain by using these tactics, your Google Page Rank | | | | If you are out to attract prospective customers and |
| will greatly increase from the additional incoming links. | | | | develop your online presence and exposure, you owe |
| You will also land several new clients and customers | | | | it to yourself and the financial future of your business |
| via Twitter and your increased blog readership as | | | | to learn everything you can about social media. |
| long as you are diligent in your daily efforts. | | | | Do you want to learn more about Social Media? |