| You own an online business and you know that to | | | | dashes, across the top and then measure your text |
| make money you need a list of people, a list of | | | | returns against this. MS Outlook Express, NoteTab |
| passionate buyers who are hungry for your offer | | | | and some other email programs allow you set the line |
| and will devour it when you send it out. | | | | wrap to any character width you require. So, you |
| How do you create such a list? And even more | | | | don't have to hit enter every time you think you |
| important how do you maintain your list of | | | | need to. |
| prospects? It's not as easy as you probably thought | | | | Another thing to keep in mind is that some email |
| at first. You must have a squeeze page where | | | | programs force line wrapping at 60 to 65 characters |
| people opt in to your list. On that page you should tell | | | | on emails received. So if you send an email wrapped |
| your prospects that the information they provide will | | | | at 100 characters your reader will receive an email |
| be kept private and that they will receive only the | | | | that is broken down. This makes it look |
| newsletters they subscribe to but not a whole lot of | | | | unprofessional. |
| spam from different sources. | | | | 2. Don't write in ALL CAPS. |
| Don't forget to use the double opt in model because | | | | It's bad email etiquette. It's like you're shouting at |
| people may not remember that they opted in to | | | | your reader. Nobody likes to be shouted at and if |
| your list. Using the double opt-in method you ensure | | | | you are trying to sell something at the same time, |
| that all people on your list gave you the permission | | | | you won't make any sales, and even worse, you |
| to send them your emails. Your auto-responder email | | | | may lose some subscribers. |
| messages should be mini sales letters including a solid | | | | Some caps, underlining and bolding is necessary but |
| content to keep your list subscribed. And finally, you | | | | don't abuse it! Too many caps, exclamation points, |
| want to send the emails at a regular basis, but not | | | | underlining and bolding work against you. An email all |
| too often, so your subscribers don't forget who you | | | | in caps would destroy the reader's confidence very |
| are, or worse, get overwhelmed by your messages. | | | | quickly. |
| It requires much time, testing and measuring to | | | | 3. Check your spelling and grammar. |
| choose the right email marketing strategy and set it | | | | Have you ever seen a website, sales page or email |
| up in the right way but it is well worth the efforts in | | | | with spelling mistakes? What do you think about the |
| the end. | | | | professionalism of the owner or email sender? |
| Let's talk now about 3 simple but incredibly important | | | | Some people may not pay attention to the mistakes, |
| rules to set you on the right path with the email | | | | but for some people one spelling mistake will |
| newsletter: | | | | completely destroy the credibility of the message. |
| 1. Keep the lines width up to 65 characters. | | | | It is very important to spell check your messages |
| Most people read many emails every day. So, your | | | | before sending them. And even better if you have |
| purpose is to compose your email message so that it | | | | someone else to proof read your message before |
| is not boring or fatiguing to read. The last thing that | | | | you send it out. A fresh look always helps discover |
| your recipient wants to do is scrolling his eyes from | | | | the slips and mistakes that you might miss. Your |
| one side of the screen to the other. No matter how | | | | reputation and sales are in direct proportion with your |
| good your content is, if it is fatiguing to read, it risks | | | | messages. The better your message is, the higher |
| to be abandoned after a few lines. | | | | the credibility of your readers is and, thus, more sales |
| The optimum width of the line is around 65 | | | | you make. So, take the time to get it absolutely |
| characters. | | | | right. |
| You just type 65 symbols, for example asterisks or | | | | |