| Being consistent will help you develop a relationship | | | | measure the number of subscribers who opened |
| with your list while conditioning them as to what and | | | | your email broadcast. |
| when to expect your next broadcast. By doing this, | | | | Creating a winning subject line is critical when |
| you will find that your open-rates will increase as | | | | competing against other marketers also focusing on |
| subscribers begin to look out for your emails. | | | | email marketing to the same audience base. Without |
| When creating your first email campaign, I suggest | | | | a strong one, the best offer from the most |
| creating 6-10 emails (to start), adding additional emails | | | | established expert will fail, if it's not opened and read. |
| into your sequence as time goes on. | | | | While each subject line for your emails should be |
| Remember though that subscribers who are already | | | | original and fresh, you want to ensure that your |
| a part of your email cycle will not receive new emails | | | | recipients will trust and recognize your emails. |
| that you add to the sequence unless you send out | | | | Avoid deceiving email subject lines like "Payment |
| an actual broadcast. | | | | Notification", or other false claims that will confuse |
| You want your first email to send out automatically, | | | | and disappoint your readers. |
| after a new subscriber confirms their request to join | | | | It's been proven from extensive case studies that |
| your list, with additional follow-up emails being sent | | | | shorter subject lines yield higher open rates, so keep |
| out every 2-3 days. | | | | this in mind when creating your emails, and always |
| Example: | | | | avoid potentially problematic phrasing and words that |
| Monday: Free Report | | | | may trigger spam filters. |
| Tuesday: Free Article | | | | Your Content |
| Wednesday: Promotional email | | | | You know the importance of high quality, unique |
| Thursday: Free article | | | | content. Each mailing represents your brand and your |
| Friday: Promotional email | | | | credibility. This means that you need to focus on |
| Saturday: Promotional email | | | | offering exclusive content to your list that they just |
| Sunday: No email | | | | can't find anywhere else. |
| Always keep notes of any ideas you have for email | | | | And just as you listed benefits on your squeeze |
| content, and if you are outsourcing content creation | | | | page to prompt them into signing up, each time you |
| to freelancers, make sure that you always proof the | | | | include a link to an external site within your email |
| material and add in your own style. | | | | broadcasts, you need to clearly outline the benefits |
| You want your subscribers to become familiar with | | | | of why your reader should visit the website or |
| your brand, and so even if you outsource the | | | | purchase the products that you recommend. |
| majority of the work you need to apply your own | | | | If you do your job in making sure that your audience |
| personal style to every email you send out. | | | | clearly understands that the resources, links and |
| You also want to focus on balancing the amount of | | | | websites that you direct them to will personally |
| promotional based emails that you are sending out to | | | | benefit them in some way, you will increase your |
| your list with informational ones, so that your | | | | CTR tremendously. |
| subscribers have a reason to remain on your list. | | | | Testing Your Email |
| The more value you offer, the more responsive your | | | | You need to test your email prior to sending it out to |
| list will be. You can add instant value by purchasing | | | | your list. |
| private label rights material and revising it so that you | | | | Never send an email out unless you have first sent a |
| can create free reports for your list. You can also | | | | copy to your own email address and verified that the |
| compile articles into ebooks or reports as well. | | | | format is readable, grammar is correct and that it |
| Test Out Your Subject Lines! | | | | flows smoothly. |
| Subject lines that invoke curiosity always work very | | | | You should also make sure that images are coded as |
| well, but you want to split test your subject lines just | | | | absolute URL's which means that your link structure is |
| as you split test your actual squeeze page to | | | | correct and any embedded images will appear |
| determine what works for your target audience. | | | | properly and not broken (make sure that you directly |
| By monitoring your email open rates as well as your | | | | link to images including http:// within your links). |
| overall response rates, you will be able to keep a | | | | You also want to make sure that your email looks |
| steady pulse on your subscriber base and know with | | | | correctly in different email programs, including Yahoo, |
| certainty, what types of emails they are far more | | | | Gmail and Hotmail, since what you see in your email |
| likely to respond to. | | | | client, might be completely different with some of |
| Sometimes even the smallest change can yield | | | | the popular free email providers. |
| incredible results, and your subject line works as a | | | | Determine Your Newsletter's Cycle & Schedule |
| headline on a salespage does, in drawing people in | | | | Apart from the introductory email, you should also |
| and motivating them to read your email and explore | | | | have at least one cycle worth of content integrated |
| your offers, so it's important that you use strong, | | | | into your autoresponder sequence. |
| targeted subject lines in every broadcast you send | | | | Depending on the frequency in which you send out |
| out. | | | | emails to your list, if you ran a campaign offering one |
| With GetResponse, you can track performance stats | | | | email each week, you should have at least four |
| which features information that includes open rates, | | | | emails (one month) of content readily available. |
| and removals as well as how many people clicked on | | | | From personal experience, all of my email campaigns |
| the links featured within your email. | | | | run on a bi-weekly basis, where I send out an email |
| Message Format: | | | | every Tuesday and Thursday. |
| Single or Dual: I personally use Single so that my | | | | I have found that with Monday's being such a busy |
| emails are sent out in regular text rather than HTML. | | | | time for the majority of my subscribers who are |
| This ensures that everyone is able to read my | | | | returning to work, that by sending out my emails on |
| emails, however you can choose to enable dual and a | | | | Tuesday, I am able to maximize open rates. |
| copy in HTML as well as plain text will be available to | | | | On a similar note, by emailing my list on Thursday |
| all subscribers. | | | | rather than Friday, I have also experienced a higher |
| Set up Click Tracking | | | | open rate, due to people simply being online, whereas |
| This is where the magic happens, and where you will | | | | on Fridays they are heading home for the weekend |
| be able to determine the number of subscribers who | | | | and less likely to be online. |
| have clicked on any links contained within your email. | | | | There's no guaranteed formula as to when you |
| When you enable this, your links will instantly change | | | | should email your list or how frequently, and it's |
| into ones that Get Response can track. | | | | critical that you test out different intervals to |
| Set Up Open Rate | | | | determine what will work best for you. |
| Enable this feature so that you can accurately | | | | |