| From time to time I go to different dealers websites | | | | likely to be caught as SPAM! |
| and submit leads because I'm curious about what ILM | | | | OK, so why do email clients block images? |
| CRM software they use and/or what they are doing | | | | Whenever an image is loaded it has to be loaded |
| for their lead follow up process. So I get random | | | | from somewhere. That somewhere is almost always |
| emails all the time. | | | | some company's web server. Because of that, they |
| Yesterday I got an email from a dealership in New | | | | can track when you are downloading the images and |
| York. It was just blank! Why? Because gmail and | | | | therefore know you are reading the email and that |
| most email programs don't show images unless you | | | | your email address is good. Spammers use to these |
| click the "display images" button. (more about this | | | | sort of techniques to email millions of people. Then, |
| below) | | | | when they open the emails and view the images, |
| After I click the button to display the images it | | | | BINGO!, they know your email address is real and |
| showed me one image that was 768 kilobytes. Yikes! | | | | that you enjoy reading spam! |
| So there are some serious problems with taking your | | | | Some automotive CRM software systems like ours |
| beautiful print ad and simply slapping it an email and | | | | also use this image trick to know when people read |
| blasting it to your entire customer base. | | | | emails. So we can alert our CRM users that people |
| 1. Email clients don't show images by default (more | | | | are reading their emails. Odds are if they are online |
| about why this is next) | | | | reading their email, they are sitting somewhere next |
| 2. If there are only images and they can't be seen, | | | | to a phone as well... perfect time to call them when |
| your email will look blank and quickly be discarded by | | | | you know they just opened your email! It's also |
| the reader. | | | | useful to see that people keep reading your emails |
| 3. A lot of people check their email on their phones. | | | | but won't take your phone calls. |
| So you need to send them something they can | | | | So keep this in mind as you send mass emails to |
| READ! | | | | your customer bases! |
| 4. Emails with nothing but an image in them are more | | | | |