| Some people think that a "stealth real estate | | | | as a listing of all homes for sale in a given zip code. |
| website" will capture more leads for Realtors than a | | | | My opinion is that a stealth (nonbranded) website can |
| website with a Realtor name on it. The theory is that | | | | work for a Realtor to capture leads only if it is paired |
| internet searchers are afraid of being contacted by | | | | with a branded website bearing the Realtor name. |
| salespeople and thus want to remain anonymous in | | | | We can now set up new websites for Realtors in |
| their home searching. | | | | about an hour, that are custom designed. With some |
| This may be true. It is possible to set up one or | | | | additional time we can optimize the site and get it |
| more Realtor websites without the Realtor's name | | | | ranked in Google for real estate Keyword search |
| appearing anywhere on the site. The only way this | | | | terms. Because of this there is no reason for a |
| works to benefit the Realtor is if the stealth website | | | | Realtor to have just one website. |
| captures many more leads in the form of names and | | | | The concept of stealth websites makes sense |
| email addresses. | | | | because consumers have gotten gun-shy. Many of |
| The more email addresses you have the more | | | | them are fearful of getting a call from a real estate |
| effective your email marketing system will be, leading | | | | sales person. They love surfing the web for real |
| to more closings and more commissions. So you | | | | estate information but don't want to actually talk to |
| definitely want to capture as many email addresses | | | | anybody. |
| as possible. | | | | Eventually these people will want to talk to a |
| Whether it's stealth or branded, the website that | | | | knowledgeable real estate professional who |
| captures emails will want to offer something of great | | | | understands their needs and desires. If you've helped |
| value to the site visitor in exchange for giving up | | | | them through a customized stealth website and then |
| their emails. Typically what's offered is access to free | | | | moved them to recognize your name and brand, |
| property searches, a customized home value report, | | | | then the real estate professional they choose will be |
| or some other valuable real estate information such | | | | you. |