| Online and Internet marketers have fierce global | | | | newsletter campaigns? Using professional templates, |
| competition. The marketplace is open to all. There are | | | | you start off on the right foundation. Is your brand |
| very few obstacles hindering email marketers today | | | | logo and message still relevant within your business |
| when wanting to reach millions. In a bad economy, | | | | objectives today? Have you reached out to your |
| marketers are hurting. But, at the same time, we | | | | clients lately with surveys, stories, and updates? This |
| cannot afford to make too many mistakes. Mistakes | | | | is the time to be different. This is the time to try |
| and miscalculations are very costly. | | | | new methods of approach. As the world is changing |
| Unfortunately, there is no guarantee or marketing | | | | and so are your clients and prospects. |
| guide created, that can promise instant success. If it | | | | Be teachable and reachable. With social media, we |
| does, it is dishonest. However, there are many | | | | can share and learn from our prospects and clients at |
| tactics and strategies that have proven worthy of | | | | the same time. It is a win-win situation. Everyone |
| investigation, showing successful results in the | | | | appreciates honesty, trust, and a good listener with |
| present and past by other marketers' experiences. | | | | engaging communication skills. Communication is a |
| Let's discuss just a few: | | | | two-way road. As wonderful as we want our |
| Don't change your ads too often. All the studies | | | | products and services to be, we are human and |
| show that customers and prospects need to see | | | | fallible. Listening to honest criticisms not only helps to |
| your ad at least seven times before it makes an | | | | improve our products, but builds trust and loyalty in |
| impression, before a purchase is conceived. Give | | | | our relationships as well. Online chatter goes a long |
| them time to get a general sense of your brand and | | | | way. Make it work for you. |
| what you are offering. Be consistent. | | | | You need the right demographics when reaching the |
| Lead by example. Stressing to create a unique selling | | | | right audience. Segment your database. Before you |
| position or market niche can be the road to showing | | | | can send the right message to the right target, you |
| why you are different, but in doing so, can cause | | | | need to understand the different characteristics of |
| your company to lose credibility. Newsflash: In your | | | | your list. Lives change. People marry, divorce, have |
| quest to stand out and get noticed in this spam and | | | | children and move. Their needs change and so must |
| ad cluttered world, many marketers forget that | | | | your demographics and messages to them. The |
| attention getting is not a new idea. Guerilla Marketing | | | | more you know about the unique segments within |
| thrives on surprise and wacky ideas. Maybe, standing | | | | your database, the better chance you'll have of |
| out in today's marketplace might be best served by | | | | sending the right messages that will be relevant and |
| concentrating on quietness and quality rather than | | | | appealing to their present needs. |
| headlines and surprise. | | | | Having a valuable product or service is a great. But all |
| Recognize your existing and past customers. Let | | | | that our recipients are interested in is contained in |
| them know how much you appreciate their business | | | | this simple question: how does this product or service |
| and past patronage. Consider a way to market them | | | | improve or best serve my lifestyle? |
| again. "Your existing customer base is the best | | | | We are all consumers. We have no excuse not to |
| resource you have," says the National Federation of | | | | look at or understand the other side. Bottom line |
| Independent Business. "They've bought from you | | | | dictates relevance and quality. In a bad economy, |
| before, and they're likely to buy again. Reach them | | | | people pull back and question relevance on a larger |
| through special promotions and sales." | | | | scale. Purchases are no longer being made on impulse |
| Develop new marketing materials. Develop some new | | | | and desire. That, in itself, is a good thing, but creates |
| marketing ideas on pricing and special offers. Maybe | | | | a real challenging environment in which the email |
| it's time to rethink and refresh your email and | | | | marketer must succeed. |