| In working as a Web Marketing Specialist, one of my | | | | types your name in a search engine, the RIGHT |
| key offering to clients is "development of a Web | | | | image you want to project is what they see. |
| Marketing System" - that is a website that helps the | | | | In today's world, when people meet or hear about |
| client generate more business leads and/or WIN | | | | someone that interests or concerns them, they |
| more potential customers. | | | | usually immediately "Google" his/her name. It is |
| To win over prospects as clients, I often provide - in | | | | imperative that you control the descriptions of you |
| easy to understand language - information and | | | | that come up. |
| education about key web marketing system | | | | By crafting a personal profile for you, and publishing it |
| components that can be incorporated into their | | | | on article directories and other places online, you will |
| websites to achieve the above mentioned purpose. | | | | boost your international exposure and appeal, while |
| The importance of the somewhat unusual service I | | | | consolidating your credibility as "experts" in your field |
| offer out here is reflected in the fact that over 95% | | | | of specialisation. This is guaranteed to make your |
| of those who have hired me already had existing | | | | readers perceive EACH author as competent and |
| websites - which they engaged me to re-invent by | | | | reliable. |
| incorporate a custom web marketing system. | | | | 3. Write Articles On Tested Topics Of Interest & |
| But Exactly What Benefits Do I Offer, That | | | | Publish/Promote Through Online Directories |
| Convinces Them? | | | | Do most of your website visitors get your website |
| In case the above question has crossed your mind, | | | | address from you, newspapers,and other mass |
| you will be glad to know that you are not alone. | | | | media? If YES, you may have some work to do. I |
| Every CEO with a sense of responsibility has asked | | | | tell my clients that to AIM to achieve is a situation |
| the same question. My answers - often given verbally | | | | where up to 80% of those who visit your website |
| in a meeting but sometimes in written form (via | | | | are people who find it themselves without getting |
| email) - in 70 to 75% of cases have been good | | | | told the URL. And that's why getting found by search |
| enough to win me the job. | | | | engines is your best bet for achieving maximum |
| What follows is a reproduction of explanations I have | | | | marketing reach and impact, cost-effectively. |
| provided prospects in the past about specific web | | | | Articles marketing is recognised by the best business |
| marketing system tasks I components I will integrate | | | | marketing specialist worldwide as a timeless |
| into their websites (as well as tasks/activities I will | | | | marketing technique that enables you achieve optimal |
| carry out), and the benefits that will accrue to their | | | | fame and recognition that knows no geographical |
| business as a result. | | | | limitations. |
| If you want to get the kinds of results promised | | | | Articles marketing will bring you MORE followers |
| below, you will NEED to implement a web marketing | | | | through indirect channels - that is outside the reach |
| system comprising the described components for | | | | of mass media and other advertising channels. |
| your business on the Internet. Call me on | | | | 4. Do Diligent Facebook & Website Marketing Online |
| 234-803-302-1263 if you need help deciding how to | | | | Many businesses tend to operate a Facebook |
| go about it. | | | | presence with a one-sided perspective. That is to say |
| 1. Publish A Website Newsletter: Your company | | | | that they let people come to them on Facebook. |
| MUST have a "face" it presents to the world, | | | | What you need to do is develop and implement a |
| through which it will communicate with customers and | | | | strategy to DELIBERATELY create additional |
| potential customers. The newsletter not only helps | | | | awareness within and outside Facebook ABOUT your |
| you stay in touch with those you know, but it also | | | | Facebook and website based products and services. |
| enables you use them to reach and convert those | | | | This is VERY important, because there will be |
| they know. | | | | thousands of potential followers out there who still |
| In addition, you get to make direct sales pitches to | | | | do not know you exist. You must PUSH out (go to |
| your subscribers who are more likely to be trusting | | | | their social circles on Facebook and the net in |
| and OPEN to your advances. Over time, you will find | | | | general) and PULL them in to Facebook. |
| that MORE sales, requests for your services and | | | | You will for instance deliberately participate in online |
| other income-earning opportunities will come through | | | | forums/discussion groups and facebook networks in |
| your newsletter channeled offers. And that is why | | | | discussions, making sure to add tangible value. As the |
| you NEED to run a regular newsletter service. | | | | opportunity presents itself, you will add your |
| You can design a Custom Newsletter HTML template. | | | | signature - or link to relevant pages on your website |
| An HTML newsletter is simply a visually embellished | | | | or facebook page - that readers can click. In the |
| enhanced version of a text based one, BUT it offers | | | | process, some of those who follow those links will |
| you the advantage of being able to present image | | | | develop interest in what you offer. |
| based information to subscribers, which is proven to | | | | It could be argued that placing a Facebook Ad would |
| stimulate higher reading interest in subscribers. | | | | help achieve the above, BUT the reality is that the |
| Having said that, some subscribers may not get the | | | | Ads are temporary (and require payment), while |
| HTML newsletter in the format you send it, if they | | | | what I propose will leave PERMANENT or long term |
| use email clients that "filter" HTML emails. In Nigeria | | | | "trails" that others will be able to follow to get to |
| however, since majority of people use more of Free | | | | your Facebook and website presence - AND you will |
| services like Yahoo!, which are HTML friendly, there | | | | not need to make payment to keep doing it |
| are still reasonable benefits to be had. | | | | FOREVER! |
| 2. Create An Articles Marketing Profile: including | | | | Summary: The above strategies, if well implemented, |
| crafting of a promotional byline (at top directories like | | | | will dramatically boost your marketing reach and |
| Ezinearticles.com) for the CEO, and/or other key | | | | impact online. If you stay diligently committed to |
| officers. | | | | doing them regularly, you are bound to achieve |
| It is VERY important to populate reputable directories | | | | measurable name/brand recognition that will be |
| and other marketing outlets online with your profile | | | | sustained for the long term, winning you favourable |
| (formal descriptions of YOU, your BRAND, and what | | | | attention and interest from your target audience |
| you do). Doing this will ensure that when someone | | | | over time. Good luck! |