| Up to the minute point of sale systems have full | | | | many diverse business requirements of a venue. |
| loyalty toolkits bundled in. Powerful customer | | | | Every function is usually included to manage stock |
| databases, sms, email and campaign functionality | | | | control, staff, memberships, reservation, table layouts |
| make reward schemes easy to set up and run. | | | | and menu design. |
| Treating members as special and rewarding for | | | | Fully configurable screen layouts and business |
| loyalty and recognizing preferences is key to repeat | | | | processes can usually be tailored to exactly match |
| business. Once you know the profile of every | | | | each business's unique operations. Menu design, table |
| customer, what they order, buying habits, it is much | | | | layouts, touch screen layouts, user defined reporting |
| easier to target loyal customers with specific | | | | are all flexible, bespoke to each venue's day to day |
| promotions. Knowing customer preference also helps | | | | operations. |
| the overall design of membership or wine club | | | | Massive inventory lists are easier to manage with |
| schemes. | | | | PDA integrated stock control modules. Powerful |
| Automating the issue of rewards helps make loyalty | | | | inventory control clearly shows what's in stock, |
| schemes easy to run and more appealing to join. A | | | | what's on order, purchasing history and future. |
| menu of rewards can be planned out and precisely | | | | Supplier activity is tracked in full and re-orders set |
| targeted via the POS system. Text or email makes | | | | automatically to pre-defined stock level. Any stock |
| communicating with customers easy. Staff also | | | | variances are reporting in real time and stock takes |
| become more confident suggesting customers join. | | | | can be run quickly with a PDE during trade hours. |
| A POS integrated customer database stores | | | | Suites of standard reports allow management to |
| customer profile data and purchasing habits. | | | | analyze precise data on hourly sales, discounts, |
| Promotional tools help compile rewards as simple as a | | | | cancellations, voids, account payments and many |
| birthday voucher, personal discounts, exclusive | | | | more stats from the night before. Even though |
| promotions or more complex cumulative purchase | | | | staffs are trusted, full variance reporting and |
| schemes. | | | | wristband logos give owners and manager full |
| Reward issue can be triggered automatically by | | | | transparency in case of any issues. If cctv is |
| customer behavior, membership status, product | | | | integrated with the POS system, video images can |
| specials or other selected variables. Communication | | | | be overlaid with live transaction data offering |
| can be via a pre-defined email template, sms | | | | irrefutable evidence of variances or incidents. |
| message or mailout letter. | | | | Other newer technologies make order taking and |
| By tracking the purchasing history by customers, | | | | processing management quick inside and outdoors. |
| membership schemes using points, card or other | | | | Same screen and operating logic touch screens and |
| cumulative purchase schemes are all possible. | | | | handhelds cut down on staff training. Handhelds or |
| Targeted email and sms messages are a newer, | | | | mobile POS terminals also reduce order transmission |
| simpler way to communicate. Vineyards can shift | | | | errors and keep staff out on the floor selling. |
| aged stock or promote high margin products i.e. New | | | | Paddle and coaster pagers can be directly integrated |
| wines matching their tastes or news of forthcoming | | | | with the POS system to service wine terraces or |
| events. | | | | beer gardens. Long range paging systems and |
| Detailed profile data also lends itself to 'soft rewards' | | | | handheld devices maintain first class service levels in |
| which front of house staff can offer. Recognition and | | | | the furthest away beer gardens and usually pay for |
| the best seat in the house costs nothing but has high | | | | themselves quickly with incremental orders taken |
| value in the eyes of the customer. | | | | POS systems built on a solid scalable architecture can |
| Impulse purchases can also be encouraged with | | | | manage group vineyard operations. Reporting, menus, |
| instant reward vouchers printed at point of sale. | | | | stock, screen layouts and pricing are centrally |
| Vouchers can be targeted to specific customers, | | | | managed and controlled. Roll-out of POS terminals and |
| promote future events, multiple purchase discounts | | | | software is modular and quick as new venues come |
| or prize draw tickets for members. | | | | on stream. Consolidated reporting at head office level |
| All of this membership activity can be linked with the | | | | gives staff a complete view of operations and drill |
| wider day to day operation of the vineyard or cellar | | | | down capability to venue level. |
| door. Integrated POS systems can cope with the | | | | |