| 1. Create An Inviting Website - Did you know that | | | | templates where you can place your new and |
| you have hundreds if not thousands of eyeballs | | | | information. |
| visiting your website monthly if not daily. But did you | | | | Once you format your ezine all you have to do is |
| realize that money is leaking from your business | | | | schedule it to be emailed to your subscribers. Ezines |
| because you have no system in place to capture | | | | are a fast, efficient and affordable way to stay in |
| those visitors? Nothing does this better than | | | | contact with you customers. |
| providing a form on the front page of your website | | | | 3. Construct Tips Articles - Nothing markets your |
| that collects the name and email address of your site | | | | services better than information. People are being |
| visitors. | | | | "sold" something everyday, now more than ever we |
| You can accomplish this simply by using an email | | | | want to know "who?" we are doing business with |
| mailing list management service like Aweber at | | | | and nothing does this better than short digestible |
| aweber(dot)com or Constant Contact located at | | | | forms of information and a quick tips article achieves |
| constantcontact(dot)com that generates a simple line | | | | this perfectly. For example if you are a wedding |
| of html code that either you or web designer can | | | | photographer you can provide tips on how to |
| add to the front page of your website. | | | | prepare photographically for your special day, or if |
| Once you have the form installed on your site and | | | | you specialize in portraits for the camera shy you can |
| tested it to make sure it's working properly simply | | | | share tips on how you put people at ease in |
| ask your site visitors for their information. All you | | | | preparation for their shoot. |
| need to do is offer your would be subscribers | | | | A tips article is really nothing more than a "to-do" list |
| something of value that relates to your service and | | | | with bullet points under each item on the list with a |
| addresses their reason for visiting your site and they'll | | | | sentence or two written about each bullet point. Add |
| have no reason not to give you their info. | | | | a compelling title at the beginning of the article and |
| For example, you could craft a series of short tip | | | | close with a brief paragraph (sometimes known as a |
| articles (see tip #3 for more info on how to do this) | | | | resource box) directing readers where to go for |
| and combine them into a special report. Or you could | | | | additional information i.e. your webpage with a form |
| be interviewed about your services and provide the | | | | to collect email addresses and you're done. |
| audio recording in exchange for their email address. | | | | All three of these tools cost very little in terms of |
| 2. Start An Ezine - Ezines or online newsletter as they | | | | money but do require an investment of your time. |
| are sometimes known is a fantastic tool for staying | | | | But think of this way, if your business is experiencing |
| in contact with subscribers. With an ezine you can | | | | a sluggish period of a result of this current economic |
| announce specials that you're offering, publish articles | | | | climate you probably are finding yourself with more |
| you've written, share information about awards | | | | time on your hands anyway. Why not use it to set |
| you've received, or press clippings, you can provide | | | | up systems that will market your photography |
| quick informative tips and so much more. Both of the | | | | business all year long? |
| services suggested in step #1 offer pre-designed | | | | |