| bjective of marketing is to spark interest, provoke | | | | management software that will allow you create |
| curiosity for the products and services and generate | | | | newsletters, manage subscribes, unsubscribes, |
| sales of the goods. Email marketing is just what you | | | | bounces, and view reporting statistics like opens and |
| think – sending messages to existing or | | | | clickthroughs. You can buy a program and run your |
| potential customers via email. Email marketing is an | | | | email campaign yourself, or you can pay someone |
| extremely powerful and effective marketing | | | | else to run it for you. |
| technique; it is also one of the most cost effective | | | | 2) Create a sign-up form on your web site so you |
| ways to tell the world about the products and | | | | can start collecting subscribers. If you already have |
| services you offer. It's much cheaper than a | | | | any lists of subscribers that have requested your |
| traditional advertising and may have a larger impact | | | | communications, import those lists into you email |
| on immediate sales and long-term relationship | | | | management software. |
| strength. | | | | 3) Design a good email template for your |
| Email marketing makes it possible for a seller and a | | | | newsletters. If you are not a HTML email designer, |
| buyer to communicate quickly and easily with one | | | | you can choose a template provided with email |
| another creating a trust relationship. It’s | | | | software, or hire someone else to create a template |
| “good” email marketing. But we must | | | | for you. G-Lock EasyMail provides you with several |
| admit that there is a reverse side of email marketing. | | | | email templates within the software that can be used |
| Yes, I mean Spam. Not all email marketers are warm | | | | free of charge. A rich library of email templates is |
| and fuzzy. There are many among them who send | | | | here: |
| unsolicited email promotions. Sending spam ruins a | | | | 4) Compose the content for your newsletter. Your |
| good reputation of any legitimate company or | | | | newsletter must contain your logo, information on |
| organization and can turn your happy customers into | | | | your products and services, and links to your web |
| your worst enemies. | | | | sites. Send only a quality relevant content. Do not |
| So, if you value your fair name and want to build a | | | | send meaningless emails. Check the spelling of your |
| long-term relationship with your clients remember the | | | | message carefully. Have someone else read it too. |
| rule number one of email marketing - not send | | | | 5) Test your email newsletter. It would be smart to |
| unsolicited email. | | | | test your email message before sending it out to the |
| Send permission-based email messages. The core of | | | | world. Send it to yourself or to your associates to |
| permission-based email marketing is that effective, | | | | ensure that it looks like you expected. |
| targeted email messages are sent to a carefully | | | | 6) Send your newsletter to your list. Think about the |
| controlled list of recipients who gave you the | | | | frequency of the email newsletter you will be |
| permission to contact them. It means that people on | | | | sending. We recommend that you send a newsletter |
| your list requested that you send them emails. And | | | | once a month at least. You can certainly send multiple |
| you would be wiser if you ask them to confirm their | | | | newsletters if you sell different types of products, or |
| wish to be added to your list just to ensure that | | | | have multiple email lists with relevant customers. You |
| they didn’t subscribe by mistake, or that | | | | can also send promotional messages from time to |
| someone else didn’t subscribe them to your | | | | time offering a discount coupon for a product or |
| list. All this will serve you as a proof that you are not | | | | service, or providing your customers with the |
| spamming. Permission-based email marketing allows | | | | information they may be interested in. Sending your |
| you focusing on the prospects and customers who | | | | newsletters with a consistent frequency will let your |
| are really interested in what you are offering and are | | | | subscribers know that you are in business and care |
| more than willing to become repeat customers. | | | | about them. As your list grows, you will notice |
| Permission-based email campaign outlines Where to | | | | increased traffic (and increased sales) on the day of |
| start from? How to collect people for a | | | | and the days following an email send. |
| permission-based email campaign? How to manage a | | | | 7) Manage your bounces and unsubscribes. |
| list of collected recipients? Every intelligent email | | | | It’s nice if your email management software |
| marketer asks himself these obvious questions. | | | | does this automatically. Do not send the messages to |
| We’ll review the process of putting a | | | | bounced email addresses, or to people who |
| successful permission-based email campaign into | | | | unsubscribed. |
| effect below: | | | | Wisely and correctly done email marketing can give |
| 1) Get a system to manage your email marketing | | | | you a great return for less investment of time and |
| subscribers and mailings. You’ll need bulk email | | | | money. |