| When you factor in all the costs related to promoting | | | | software to filter out words or phrases that tend to |
| via an Opt-In Email or Ezine campaign you are still | | | | get flagged by ISP spam filters. Some of the |
| getting the best return on your advertising dollar | | | | suppliers listed below provide free spam filtering |
| investment than using RSS, Blogs or PPC. The | | | | software. |
| measurable results are significantly faster than RSS | | | | 3) USE AUTORESPONDERS: Using an autoresponder |
| and Blogs and less expensive than using Pay Per Click | | | | will save you a lot of time and work. You can preload |
| marketing. Without a doubt, Email and Newsletter | | | | messages and assign specific criteria to when they |
| advertising campaigns are still two of the best tools | | | | should be sent. Some of the suppliers listed below |
| available to promote your product or service. | | | | provide free autoresponder software. |
| Email Marketing Campaigns | | | | 4) TUESDAY, WEDNESDAY & THURSDAY |
| There are a great many people that are still reluctant | | | | ONLY: For best results send your email campaign |
| to use what is one of the best marketing tools | | | | from Tuesday to Thursday. These are the days that |
| available today. Many marketers associate email | | | | will obtain the most attention to your message. |
| marketing with spam and have concerns about being | | | | Monday is usually bad because people are planning |
| shut down by their ISP or hosting company. The fact | | | | their work-week and getting tasks out of the way |
| is, done right and by following specific guidelines you | | | | quickly. Fridays are bad because most people are |
| have little to fear. Follow the guidelines outlined below | | | | already planning their weekends. |
| and you will probably kick yourself for not using this | | | | 5) COME TO THE POINT IMMEDIATELY: Don't write |
| tool a lot sooner. | | | | a book. Try to be as brief as possible and outline |
| 1) CAN-SPAM COMPLIANT: Just about everyone | | | | your key points in the first paragraph. If you word it |
| receives hundreds of spam-related emails per week | | | | right the reader will read on. |
| and that is the main reason a lot of legitimate | | | | Here is a short list of companies that supply 100% |
| businesses balk at using email marketing. But if you | | | | Opt-In Email Addresses. |
| are a legitimate business you only need to do a few | | | | Email Leads For Less |
| things to make your email marketing efforts legal. | | | | [ |
| (a) Subject Line: It should not be misleading in any | | | | Exact Sales Leads |
| way. It should relate to the body of the message | | | | Expedite Media Group's Email Marketing Services |
| and it is a very good practice that the first paragraph | | | | GetResponse Power Leads |
| relate to the subject line. | | | | Lifeline Leads |
| (b) Specific Opt-Out Instructions: You must include a | | | | [ |
| way for the reader to opt-out by supplying a link | | | | PermissionDIRECT |
| that works. | | | | [ |
| (c) Physical Address: If you work out of an office | | | | Prospects Influential |
| this is the address that should appear after your | | | | Red Clay Media |
| signature. If you work out of the home your home | | | | Salesleads.tv |
| address should appear after the signature. | | | | [ |
| (d) From Address: Messages should be from the | | | | Tip Top Leads |
| same "from address" | | | | [ |
| 2) USE OPT-IN EMAIL ADDRESSES ONLY: This is | | | | VentureDirect List Services Group |
| very important. Use only Opt-In email addresses for | | | | [ |
| your marketing efforts. There are many legitimate | | | | Please take note that the information contained in |
| email suppliers so you have a lot of options. And | | | | this article was up to date at the time of writing and |
| even using 100% Opt-In Email Addresses does not | | | | is subject to change at any time. Additionally, it is not |
| guarantee that you won't have a few people | | | | the authors intent to recommend or guarantee |
| complaining. But if you purchase addresses that | | | | products or services of the companies listed. We |
| include the full name, IP and date stamp you have | | | | believe that they are all legitimate and provide good |
| proof of the opt-in just in case it is needed. | | | | products and services but readers are always |
| Additional Tips For a Successful Email Marketing | | | | encouraged to do 'due diligence' prior to making a |
| Campaign | | | | purchase. |
| 1) USE EMAIL MARKETING SOFTWARE: We like | | | | © Copyright 2006 Drew Michael |
| Broadc@st HTML Bulk Email Software ([ and | | | | You may reprint this article so long as this resource |
| GroupMail 5 ( Some of the suppliers listed below | | | | box is left intact and ALL LINKS REMAIN ACTIVE! |
| provide free email marketing software. | | | | Please send an email to: and a copy of your |
| 2) USE SPAM FILTER SOFTWARE: Don't let this | | | | newsletter containing this article would be |
| software intimidate you. The software is easy to | | | | appreciated. |
| setup and use. It is a good idea to use spam filter | | | | |