| In terms of a successful online marketing strategies, | | | | keywords that you will use later for online marketing |
| what is required? Well there are many things that | | | | Ad campaigns. |
| other online marketers will tell you are required, yes | | | | Here yet again you have to be careful that you don't |
| you could have everything enabled but what is the | | | | always pick the keywords with the highest level of |
| actual end-to-end process for a successful internet | | | | traffic, these sorts of keywords will most probably |
| marketing or affiliate business. | | | | come with high competition. So look for keywords |
| From studying the subject and indeed marketing | | | | that have a decent level of traffic but that have |
| products on the internet here is what I believe is the | | | | some degree of slack in terms of the competitive |
| actual process in the order it can be used: | | | | level within that keyword. |
| Initial keyword Research, identify niche product areas | | | | Website development |
| Once you have decided to build your online internet | | | | This is fairly self explanatory, you will need some sort |
| marketing business and you have carried out the | | | | of tool if you plan to build your own websites, |
| initial business planning and creating cohesive plan. The | | | | although this can be an extremely difficult task if you |
| next step is to identify which niche area you will start | | | | are not used to writing code with HTML, PHP, CSS, |
| to do business in; this for me comes even before a | | | | Apache, etc. There are some very good simple tools |
| product has been identified. Many people think that a | | | | available on the market that do offer very intuitive |
| niche product is one where the demand for that | | | | ways of building sites from just a drag and drop kind |
| product is extremely high, whilst I understand why | | | | of functionality. However the website will need |
| this measurement is important. | | | | professional sales copy to present the product or |
| What if the product is extremely sought after but | | | | services, Opt in functionality to allow you to capture |
| the competition to provide the item or service is also | | | | the users email address with their full consent, double |
| very high. For me the niche is a subject or service | | | | opt in. |
| that is highly sought after but where the market is | | | | It would also be good if the site encompassed |
| NOT satisfying the demand, this is the best sort of | | | | auto-responder functionality to automate some of |
| niche area. So how would you go about identifying | | | | the responses to the client, that way if you are not |
| the product/service niche initially, well its okay to | | | | there the business still continues to run. You can also |
| have an idea of a product/service that you would like | | | | purchase at extra cost, customer relationship |
| to deliver, you can then go on and look at the | | | | management systems that offer full auto-responder |
| possible keywords that are being searched on for | | | | and opt-in/double opt-in functionality as well as a |
| that article. This will give you the first signs of the | | | | management layer for client email addresses. |
| likely demand. | | | | Creating Demand for the site |
| The next step is then to find out how many sites | | | | Now the site is up and live we must start to be |
| are delivering services within that niche area, you can | | | | concerned with the techniques of driving traffic and |
| use Google initially to find out how many sites are | | | | this is where we start to uncover the various |
| operating in that area. | | | | techniques. Blogging is where you create an online |
| Again you can also ask Google to highlight how many | | | | Marketing blog on one of the popular platforms like |
| sites in that list are actually using the keyword within | | | | Blogger or Word press. Once you have created the |
| the domain-name for their sites; this is usually a | | | | blog you post regular posts to the blog and start to |
| strong indication of just how serious they are about | | | | build a community that drives traffic to your site. |
| the product. It also must be said that at times a | | | | Article submission is typically where you write an |
| subject might be too wide to be niche but in | | | | article on your niche subject and then post this article |
| highlighting a particular attribute of that subject might | | | | on submission sites, including links back to your blog |
| well offer a better niche opportunity. An example of | | | | and/or website. This can be used as a very effective |
| this might be 'Hypnosis' may be too large to be niche | | | | back-link strategy for your site, but there are |
| but 'Learn Hypnosis' could be an effective niche | | | | guidelines that you should adhere to for instance all |
| subject. | | | | content should be unique and remember not to put |
| Product Selection, what is the niche for the product? | | | | too many links in to the article. SEO again is a very |
| Now you have identified some niche areas you can | | | | large subject and in this article we can only really |
| move on and start to look towards some products | | | | touch on the basics, Search Engine Optimization |
| that fit into these niche areas, again there are several | | | | techniques are always changing anyway so if this is |
| places you can look at for products. So look for | | | | something you are interested in you need to keep |
| something that would allow you a good initial | | | | abreast of those changes. In general though once |
| opportunity and would also give you an incremental | | | | you know your hot keywords, these should be |
| revenue stream over time, if possible the product | | | | included in key places in the website or blog. |
| should be some sort of repeatable service or item. | | | | If possible the domain name should also contain the |
| Product Creation / Development | | | | hot keywords. Once the site has been modified to |
| The product selection and choice is such a large | | | | reflect keywords in the right places, the site needs |
| subject we may have to cover it later in a article | | | | to be indexed for Google, MSN, Yahoo. We will go |
| just dedicated to the various product sources. | | | | even deeper on this subject in a later article. |
| However one of the common choices is to produce | | | | Customer Relationship management |
| your own product, this could be an e-book, a CD | | | | The last piece is the management of the database |
| suite or even to re brand something from the public | | | | of clients that you have built up through your opt-in |
| domain that is out of copyright. What ever you do it | | | | lists, if you are going to run email campaigns it is a |
| must be a quality item, online marketing clients have | | | | good idea to consider purchasing a good customer |
| now come to expect high quality and also free | | | | relationship management system that allows you to |
| products that compliment the primary product. It is | | | | keep very regular contact with your customers. |
| common to give away a free newsletter or report | | | | In general terms these for me are the areas that |
| based on the subject matter this can be a great way | | | | cover the end-to-end process and you can go into |
| to capture the clients email address and contact | | | | some of them and not others, you may choose to |
| details. | | | | put a website in place and use free methods of |
| Detailed Keyword Research | | | | driving traffic. These could be blogging and article |
| So now the product is underway, what is next?. You | | | | submission and some SEO to drive traffic to an |
| now need to carry out keyword research again only | | | | affiliate product specifically chosen to align you to a |
| this time you need to start producing a list of | | | | particular niche market area. |