| Technology has dramatically expanded business to | | | | not touch it with a 10 foot pole. Why? Because this |
| business marketing through email. Now instead of | | | | type of communication is impersonal and that is the |
| typing that letter or retyping it, stuffing it into a #10 | | | | number one reason why employing this marketing |
| business size envelop, with a few strokes of the | | | | strategy fails. This company is banking on quantity |
| keyboard, any salesperson can whip off an email | | | | instead of quality as a demographic and desperation |
| sales letter and send it to thousands if not millions of | | | | as a pyschographic. |
| potential customers with the goal to increase sales. | | | | Top sales performers know people buy from people |
| Golly, gez whiz, this has to be the manna from | | | | they know and trust. When a sales letter does not |
| heaven. Of course if it was, then FedEx, UPS and not | | | | even have the person's first name and any additional |
| to mention the US Postal Systems would be out of | | | | information specific to her or his needs, this type of |
| business specific to first class next day mail. | | | | communication will always fail and will not increase |
| Every day it seems like I receive at least two email | | | | sales. Maybe this is why direct mail is making a |
| messages that use my prime email address and then | | | | comeback because people like personal touches. |
| begins with some script as follows: | | | | Additionally given all the grammar mistakes and |
| Hi, | | | | spelling mistakes, my confidence in the accuracy of |
| We can provide you the exact Industry Lists and if | | | | the information that I would receive from this |
| you are giving the target industry details we can run | | | | company is completely non-existent. |
| a campaigns to promote your products. (I left the | | | | Finally companies that deploy these types of sales |
| incorrect spelling and grammar in place.) | | | | letters are engaged in product or sales based |
| Following are some of the sectors which we hand | | | | marketing. They have no authentic desire to help |
| pre-package lists: | | | | you. All they want to do is to infect you with the |
| - Aerospace & DefensePharamaceutical | | | | 3Ps Virus of Product, Price and Proposal. Sales |
| - Metals & MiningMembership Organizations | | | | Training Coaching Tip: Education based marketing is |
| - Education, Industrial Manufacturing | | | | far more effective and will increase sales. |
| And possibly this mass email works, but for the | | | | So if you want someone to read your email, at least |
| savvy top performing salesperson he or she would | | | | remember to use his or her first name. |