| You have written your newsletter and formatted it | | | | system. Another point worth considering is that many |
| ready to send out via email. Now you have a number | | | | shared web hosts will throttle (limit) the number of |
| of newsletter distribution options available to suit | | | | emails you can send per hour. So if you are only |
| your mailing list size, your budget and your technical | | | | allowed to send five hundred emails per hour and you |
| expertise. | | | | have a list of ten thousand it is going to take at least |
| Your Email Client | | | | twenty hours to get your newsletter delivered. Bear |
| If you only have a handful of recipients then it is | | | | this in mind if your offers are time sensitive. |
| probably best to send your newsletter using your | | | | Email Services |
| regular email client such as Outlook or Thunderbird. | | | | While using a dedicated email service such as Aweber |
| This has the advantage of being cheap and efficient | | | | or Getresponse is the most expensive of the three |
| as you already own the software and know how to | | | | options it is also by far the most flexible. With a |
| use it. | | | | service provider you get to store up a series of |
| However, if you decide to send out the same | | | | emails in an autoresponder sequence that will be sent |
| message to more than one recipient be sure to | | | | out automatically at a set time or interval. |
| paste the other email addresses into the BCC field. | | | | You also have the option to send out broadcast |
| This will ensure that each recipient receives your | | | | messages to your list without the throttling common |
| newsletter addressed to them. Avoid using the | | | | on shared hosting accounts. This ensures your time |
| regular CC field as it will list all your other recipients in | | | | critical messages are delivered in plenty of time for |
| the email and looks amateurish. | | | | your readers to react to your offer. |
| Mailing List Scripts | | | | The service providers make their systems very easy |
| If you have the experience and time to install your | | | | to use, with a large selection of newsletter templates |
| own scripts and your email list is starting to grow | | | | to give your message that polished, professional look |
| then consider installing a mailing list script such as | | | | as well as a number of video tutorials that take you |
| PHPList on your own web server. It handles all the | | | | by the hand and guide you through the whole |
| subscribers for you, freeing you to get on with more | | | | process. |
| important things such as creating your next | | | | In a nutshell, whatever system you choose, let your |
| newsletter masterpiece. | | | | newsletter distribution system handle all the mundane |
| While the script itself is free, you have to factor in | | | | work so you can focus on creating engaging content |
| the time it will cost you to maintain and upgrade the | | | | for your readers. |