| The beauty of mass email marketing is that you can | | | | Once you have built a big list you can then make |
| target so many people in one go. In the internet | | | | money on demand, as when you have a good |
| marketing business your most valued asset is your | | | | product to sell to your customers, you can just do |
| email list, this is basically a list of people that you | | | | one big mass email marketing send out to all your |
| have invited to join your list by giving something of | | | | customers at once, there is amazing software out |
| value to them. | | | | there that allows you to do this, allowing you to put |
| People are very sceptical of the internet nowadays | | | | your business on autopilot. |
| and people are afraid of being scammed, so it is not | | | | The great thing about this software is that you |
| easy for people just to give you their email address | | | | never have to sit there and send one email at a time |
| and name, in order for you to require that | | | | to your list, which becomes really boring and |
| information they have to be interested in what you | | | | mundane; you can just do a massive send out to all |
| have to offer on your website and then you have to | | | | your customers at once. |
| give them something of value and build a relationship | | | | These email marketing tools allow you to have |
| and trust with them. | | | | various lists, so you can have your current people |
| Once you have learnt how to do this properly and | | | | that have just bought off you on one list, ones that |
| established a good relationship with these people, you | | | | have not bought off you yet on another etc. |
| will have customers for life, but remember they can | | | | My preferred software tool for this is AWeber, but |
| unsubscribe at any time, so you must maintain a | | | | there are many other ones out there, you just have |
| good relationship with them and continuously give | | | | to find the one you prefer. |
| them value. | | | | |