| Email Marketing is a form of direct marketing in which | | | | a few paragraphs or few tips are enough to capture |
| a commercial message or an email newsletter is sent | | | | the interest of the customers and bring them to |
| to a list of interested audience through electronic mail. | | | | your home page. With regular emails, readers are |
| It is similar to sending direct mail except that sending | | | | better exposed to your products and they start |
| emails is much easier and less expensive. Whether a | | | | accepting them. You do not get a better chance to |
| growing organization or an established firm, email | | | | build your brand image. A great advantage with email |
| marketing offers a cost effective way to keep in | | | | marketing is you can identify the potential customers |
| touch with the customers and build a loyal base of | | | | and target your marketing to suite the niche |
| customers. | | | | audience. The emails can be personalized to make |
| Increase traffic to Your Website | | | | them sound informal wherever desired. If the |
| One of the hardest things to do in internet is | | | | content is interesting and makes sense to people, |
| attracting traffic to a website. Though search engine | | | | they might even forward it to their friends increasing |
| optimizations can bring visibility to your website, just | | | | your brand visibility. |
| the traffic does not make profit. You should have a | | | | Save Advertising Cost |
| strong marketing strategy to convert the traffic into | | | | Compared to other forms of advertising - direct |
| customers. Email marketing is the best way to | | | | mails, newsletters - email marketing is less expensive. |
| sustain the interest of the people who visit your | | | | Moreover, the entire process of sending mails can be |
| website and make them do business with you. By | | | | automated. Such tools are easily available over |
| sending regular newsletters with quality content, | | | | internet. They help you manage your contacts and |
| people will be compelled to visit your website to | | | | send mails at regular intervals. Your investment |
| know more. This will turn in sustained traffic to your | | | | involves only an auto-responder, which sends out the |
| website. Moreover, these people are genuinely | | | | emails periodically (at preset intervals). In addition, you |
| interested in your products and services and visit | | | | should spend some manpower on making the |
| your website to do business. Even if 5% of the | | | | content of the email compelling and useful for the |
| people buy your products, it can work wonders to | | | | customer. All this will make only a fraction of the |
| your annual turnover. | | | | money you will otherwise spend in sending direct |
| Build Customer Loyalty | | | | mails to your customer. |
| Email marketing is the best way to expand your | | | | Email marketing is fast catching up as most popular |
| customer base and improve brand loyalty among | | | | marketing strategy. Any business can benefit from |
| your customers. By sending them useful information | | | | email marketing of some kind. This least expensive |
| and interesting content customers, get a sense of | | | | mode of advertising has the greatest potential to |
| value for the time they spend reading your mail. Just | | | | bring valuable customers for your business. |