| Good afternoon and Happy Father's Day to all of the | | | | to be huge this year. The key here is getting to the |
| dads out there. I hope you have the patience of Job | | | | first page of Google, Bing, or Yahoo. If you are not |
| and are like St. Joseph! | | | | on the first page, you do not exist. Be prepared to |
| The online marketing trends for the rest of the year | | | | update content frequently on your websites as some |
| are shaping up quite interestingly. Here is a look at | | | | search engines are now tracking how long it has |
| what I think will happen, and where you should invest | | | | been since you have updated your website or blog. |
| your marketing dollars this year. | | | | Also, be prepared to place keywords (Google ads) |
| Email marketing is something that is going to continue | | | | and links back to your website. The more your |
| to grow. Consumers and students view email as their | | | | website is out there, the more of a chance it has to |
| primary source of communication. If you are a higher | | | | be crawled on to the first page of Google. |
| education or business marketing vendor, ever notice | | | | Another hot trend is video marketing. Do what you |
| how emails get answered and the phone doesn't? | | | | can to have some videos on your website (I am |
| Also, the cost of sending mass emails is nearly next | | | | working on it for this blog:) ) and make sure you |
| to nothing. | | | | have the exact same video posted on YouTube. |
| Social media marketing is still exploding across the | | | | There are over 1 billion visits to YouTube a day. |
| horizon. Marketers love the shear numbers of | | | | The last hot trend is mobile marketing. Next year, |
| eyeballs viewing content on social media sites. Also, | | | | over 60% of cellular phone purchases will be smart |
| marketers like the candid content and feedback that | | | | phones. The sky is the limit for engaging students |
| the users provide. It would be a smart investment to | | | | and consumers on these devices.may God bless all of |
| advertise/participate within social media. | | | | the fathers out there! |
| SEO (Search Engine Optimization) is going to continue | | | | |