| When I first started marketing on-line, I quickly | | | | type email addresses. Now I am from the "old |
| created a marketing email nightmare. I didn't know | | | | school" as many call it and I don't dump my mail |
| not to use my regular email account when I went | | | | unless absolutely necessary, such as being gone for |
| out placing ads at the various sites on-line. Oh Boy do | | | | the day or my Internet service is down, etc. Not to |
| I wish someone had mentioned that to me! Imagine | | | | mention that many of the sites, you advertise on, |
| my horror when I checked my mail and there were | | | | require that you confirm your posting, so you will |
| hundreds of confirmations from the owners of the | | | | want to be able to view your mail to find those that |
| ad sites I posted to. Trying to sort through them | | | | you need to click on. |
| finding any that might be a customer asking for help, | | | | In addition to the accounts mentioned above, you will |
| etc. was again nothing short of a nightmare. | | | | need to pull all this together with quality email |
| It didn't take me long to figure out I would need to | | | | software that will handle multiple email accounts and |
| focus some time on organizing how I managed the | | | | download mail automatically. There are many to |
| email I received from my advertising. Thankfully with | | | | choose from, but the easiest I have found to use |
| just a little organization. And a few months of | | | | are Outlook Express and Mozilla Thunderbird. Both can |
| undoing the disaster I had created. Today it is, no | | | | be obtained free or in most cases is already on your |
| longer a problem, but instead a well oiled machine, | | | | computer if you use Window's. Simply set up all your |
| that is controlled by me and not the other way | | | | accounts you have created and set the program to |
| around. | | | | auto-download every 15-30 minutes. |
| I am sure many make the same mistake as they | | | | There can be even further organization by creating |
| begin their marketing adventure. But hopefully this | | | | folders or mailboxes as some software calls them, |
| article will help a few of you to not have to endure | | | | then using filters to filter mail into various folders of |
| the nightmare this mistake can cause. | | | | your email software. Giving you even more ability to |
| First off you will want to use good email accounts | | | | know what mail is coming from where so you know |
| for your posting. Don't compromise your advertising | | | | how you need to handle it. Such as if it is safelist mail |
| just to avoid the confirmations. Not using quality email | | | | you will want to browse at the very least the |
| will only get you banned from the sites and then | | | | headlines. You will find many quality services, money |
| your ads won't be seen. Making it just a waste of | | | | makers and other goodies from safelist posters. If it |
| time at that point. Many of the free email accounts | | | | is FFA and Classified mail then you will want to find |
| out there are not a wise choice for using with your | | | | and click on any confirmation links to optimize your |
| advertising. They can be used if handled properly, but | | | | ad being seen. Then again check the offers, many will |
| I do not recommend them for the beginner. | | | | be great. For mail from the safelist admins, you will |
| Set up your email accounts according to what types | | | | need to watch for important notices, such as list |
| of advertising you are doing. Basically you will need | | | | changes, and also view the solo ads and so on. |
| one or two email accounts for free ads sites such as | | | | One last piece of advise for managing your marketing |
| classifieds and FFA's. One account for your safelist ad | | | | email accounts is not to over create accounts. This |
| posting and one contact account for the safelists. | | | | will only cause chaos in trying to stay organized. You |
| Because safelist admins can and do send quite a bit | | | | can only post so many times to a site any way and |
| of mail to these accounts, so this can still create | | | | creating multiple accounts so you can post more, is |
| clutter in the mailbox of your main contact email | | | | not only bad Internet ethics it is again a waste of |
| address. | | | | your valuable time. 9 out of 10 sites offering free |
| I personally use POP email accounts created from my | | | | advertising will track you by your IP address and not |
| hosting account where my domain is hosted. You can | | | | the email you use any way. There may be reason to |
| organize this to suit what is easiest for you such as | | | | have a few posting accounts pertaining to your |
| you might create a email account named for posting | | | | organization of this, such as what ad you are posting |
| to classified and ffa sites. Then and for the safelist | | | | or site you are posting to, ad tracking, etc. But just |
| contact email The main benefit of using POP | | | | keep it to a limit, so that your mail doesn't get out of |
| accounts is that when needed, you can put them on | | | | control. |
| mailbox cleaners. You can't do this with forwarding | | | | |